[{"data":1,"prerenderedAt":3009},["ShallowReactive",2],{"de-blog/finanzmanagement-in-agenturen":3,"de-global-content":651,"de-article-global-content":1963,"de-blog-article-more-articles-307136908":2221},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":638,"full_slug":639,"sort_by_date":55,"position":640,"tag_list":641,"is_startpage":24,"parent_id":642,"meta_data":55,"group_id":643,"first_published_at":644,"release_id":55,"lang":68,"path":55,"alternates":645,"default_full_slug":646,"translated_slugs":647},"Finanzmanagement in Agenturen: So schaffen Sie Stabilität & Effizienz","2023-05-12T15:01:51.248Z","2026-03-20T15:28:52.034Z","2026-03-20T15:28:52.060Z",307136908,"07e85092-a35d-4b23-8007-4bde55e7dc8b",{"_uid":11,"roles":12,"title":4,"author":13,"topics":78,"content":108,"noIndex":24,"category":514,"language":541,"component":528,"heroMedia":542,"sidebarCta":551,"publishedAt":552,"readingTime":553,"redirectUrl":33,"listingImage":554,"metaDescription":560,"componentsAfterTheArticle":561},"a48021a2-6d77-4427-a4be-8598a65a7259",[],{"name":14,"created_at":15,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":61,"full_slug":62,"sort_by_date":55,"position":63,"tag_list":64,"is_startpage":24,"parent_id":65,"meta_data":55,"group_id":66,"first_published_at":67,"release_id":55,"lang":68,"path":55,"alternates":69,"default_full_slug":70,"translated_slugs":71,"_stopResolving":77},"Spendesk","2022-10-19T17:36:24.519Z","2026-09-29T08:35:15.730Z","2026-09-29T08:35:15.747Z",206165082,"7b3f51f5-9ac6-400c-82f5-cdb35d1a342f",{"seo":21,"_uid":30,"name":14,"links":31,"picture":45,"lastName":47,"component":48,"firstName":14,"description":49},[22],{"_uid":23,"noIndex":24,"component":25,"metaFields":26},"9456e3d2-a528-4a1f-ad6b-14924525deea",false,"seo",{"_uid":27,"title":28,"plugin":29},"b3b71214-9d80-43eb-bc48-5ee798a6bc7b","Das Spendesk-Team | Spendesk Blog","meta-fields","89813b57-3ec3-4169-890b-393e41c6d7ea",[32],{"tag":33,"_uid":34,"icon":35,"link":39,"type":33,"label":33,"style":43,"component":44,"onClickEvent":33,"openInANewTab":24,"horizontalFill":24},"","792703e5-f28a-4cbb-882c-a50a48656953",{"id":36,"alt":33,"name":33,"focus":33,"title":33,"filename":37,"copyright":33,"fieldtype":38,"is_external_url":24},4129791,"https://a.storyblok.com/f/146026/x/315bd7d0c7/ic_linkedin.svg","asset",{"id":33,"url":40,"linktype":41,"fieldtype":42,"cached_url":40},"https://www.linkedin.com/company/spendesk/","url","multilink","primary","cta",{"alt":46,"name":33,"focus":33,"title":33,"filename":46,"copyright":33,"fieldtype":38,"is_external_url":24},"https://a.storyblok.com/f/146026/433x433/cfd74e99e1/spendesk-logo-square-1.png","Team","author",{"type":50,"content":51},"doc",[52],{"type":53,"attrs":54,"content":57},"paragraph",{"textAlign":55,"key":56},null,"p-0",[58],{"text":59,"type":60},"Spendesk hat ein Ziel: den Ärger über Ausgaben bei der Arbeit zu beseitigen.","text","spendesk","de/blog/author/spendesk",-190,[],176408854,"b313f6db-7d77-4069-8018-de89aa2f2d43","2022-11-02T15:26:07.267Z","de",[],"blog/author/spendesk",[72,74,75],{"path":70,"name":55,"lang":73,"published":55},"fr",{"path":70,"name":55,"lang":68,"published":55},{"path":70,"name":55,"lang":76,"published":55},"es",true,[79],{"name":80,"created_at":81,"published_at":82,"updated_at":83,"id":84,"uuid":85,"content":86,"slug":95,"full_slug":96,"sort_by_date":55,"position":97,"tag_list":98,"is_startpage":24,"parent_id":99,"meta_data":55,"group_id":100,"first_published_at":101,"release_id":55,"lang":68,"path":55,"alternates":102,"default_full_slug":103,"translated_slugs":104,"_stopResolving":77},"Geschäftsausgaben","2022-10-24T16:11:35.894Z","2026-09-29T09:14:15.441Z","2026-09-29T09:14:15.456Z",208763789,"2e74ff1e-c931-4b4b-be73-cfed9979a153",{"seo":87,"_uid":93,"name":80,"component":94,"hubspotId":33},[88],{"_uid":89,"noIndex":24,"component":25,"metaFields":90},"11be08ae-3e01-4e42-adea-6b6a67583d60",{"_uid":91,"plugin":29,"description":92},"00cf6f53-e8a1-4ecb-baca-f3338cd97916","Geschaeftsausgaben im Griff: Erfassung, Freigabe und Kontrolle von Unternehmensausgaben fuer mehr Transparenz im Finanzalltag.","3f4c451e-8e90-42af-8ab4-49c7a12230b6","tag","geschaeftsausgaben","de/blog/topic/geschaeftsausgaben",-550,[],176456153,"3faaf794-80d2-438d-b107-65619171cb1c","2022-11-02T15:24:38.392Z",[],"blog/topic/geschaeftsausgaben",[105,106,107],{"path":103,"name":55,"lang":73,"published":55},{"path":103,"name":55,"lang":68,"published":55},{"path":103,"name":55,"lang":76,"published":55},{"type":50,"content":109},[110,119,126,133,140,147,177,186,196,203,210,217,224,232,239,246,265,272,280,287,294,303,311,318,325,332,339,346,353,361,368,375,382,390,409,416,423,431,438,445,452,460,468,475,509],{"type":53,"content":111},[112],{"text":113,"type":60,"marks":114},"Jede Art von Unternehmen steht vor anderen Herausforderungen. Solobetriebe mit begrenzten Ressourcen und ohne etabliertes Markenimage erfordern viel Geschick. Und Jungunternehmer:innen müssen mit Zähnen und Klauen kämpfen, um relevante potenzielle Kund:innen zu finden und sie zur Umwandlung zu bewegen.",[115],{"type":116,"attrs":117},"textStyle",{"color":118},"rgb(0, 0, 0)",{"type":53,"content":120},[121],{"text":122,"type":60,"marks":123},"Herkömmliche B2C-Unternehmen haben wiederum Schwierigkeiten, ihr Wachstum zu fördern. Sie müssen der Kundenbindung Vorrang einräumen, um ihre Einnahmequellen zu sichern – und gleichzeitig Wege finden, neue Kund:innen zu gewinnen.",[124],{"type":116,"attrs":125},{"color":118},{"type":53,"content":127},[128],{"text":129,"type":60,"marks":130},"Aber was ist mit Agenturen? Diese verfügen in der Regel über solide Ressourcen, ein ausgeklügeltes Branding und gute Beziehungen zu zuverlässigen Kund:innen. Aber auch hier gibt es Probleme, und das vielleicht häufigste Problem ist das Finanzmanagement.",[131],{"type":116,"attrs":132},{"color":118},{"type":53,"content":134},[135],{"text":136,"type":60,"marks":137},"Der Umgang mit spät zahlenden Kund:innen, komplexen Geschäften und großen Budgets ist keine einfache Aufgabe. Und je größer eine Agentur ist, desto schwieriger wird sie.",[138],{"type":116,"attrs":139},{"color":118},{"type":53,"content":141},[142],{"text":143,"type":60,"marks":144},"Wenn Sie Inhaber:in und/oder Manager:in einer Agentur sind, brauchen Sie ein ausgeklügeltes und robustes System, um sicherzustellen, dass Sie die finanziellen Angelegenheiten fest im Griff haben. Wenn Sie das nicht tun, verursachen Sie ein Chaos, das Ihren Geschäftsaussichten großen Schaden zufügen kann.",[145],{"type":116,"attrs":146},{"color":118},{"type":53,"content":148},[149,154,161,166,172],{"text":150,"type":60,"marks":151},"In diesem Artikel finden Sie ",[152],{"type":116,"attrs":153},{"color":118},{"text":155,"type":60,"marks":156},"8 wichtige Vorschläge",[157,159],{"type":158},"bold",{"type":116,"attrs":160},{"color":118},{"text":162,"type":60,"marks":163},", ",[164],{"type":116,"attrs":165},{"color":118},{"text":167,"type":60,"marks":168},"wie Sie das Finanzmanagement Ihrer Agentur stabilisieren können",[169,170],{"type":158},{"type":116,"attrs":171},{"color":118},{"text":173,"type":60,"marks":174},", so dass Sie letztlich auf einer soliden Geschäftsgrundlage stehen. Lassen Sie uns beginnen!",[175],{"type":116,"attrs":176},{"color":118},{"type":178,"attrs":179},"blok",{"id":180,"body":181},"3ff7290e-d144-4f75-a10e-7024737ed472",[182],{"_uid":183,"html":184,"component":185},"i-8c3d11f0-e198-4b0e-8b43-9c0e7244162a","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\">\u003Cspan class=\"hs-cta-node hs-cta-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\" id=\"hs-cta-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/8b1c7a59-80f6-4216-9f0c-15ba9fd97692\" >\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-8b1c7a59-80f6-4216-9f0c-15ba9fd97692\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/2694209/8b1c7a59-80f6-4216-9f0c-15ba9fd97692.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, '8b1c7a59-80f6-4216-9f0c-15ba9fd97692', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":187,"attrs":188,"content":190},"heading",{"level":189},2,[191],{"text":192,"type":60,"marks":193},"1. Nutzen Sie Software für die Zentralisierung & Optimierung von Schlüsselaufgaben",[194],{"type":116,"attrs":195},{"color":118},{"type":53,"content":197},[198],{"text":199,"type":60,"marks":200},"Es ist nicht leicht, auf Agenturebene fast alle Aufgaben zu bewältigen. Und das gilt umso mehr, weil das klassische Modell, alle in einem großen Büro zu versammeln, nicht mehr zeitgemäß ist. Fernarbeit ist heute die Norm, was es den Teams deutlich erschwert, zu kommunizieren und sicherzustellen, dass sie die richtigen Schritte unternehmen.",[201],{"type":116,"attrs":202},{"color":118},{"type":53,"content":204},[205],{"text":206,"type":60,"marks":207},"Aus diesem Grund ist der Bedarf an Software, die eine verbesserte Produktivität und Datensicherheit ermöglicht, größer als je zuvor. Es ist üblich, dass sich Startups auf Ad-hoc-Kombinationen von Business-Tools stützen – das ist in kleinem Maßstab pragmatisch. Aber für eine Agentur, in der alles nahtlos sein muss, ist das eine katastrophale Aussicht.",[208],{"type":116,"attrs":209},{"color":118},{"type":53,"content":211},[212],{"text":213,"type":60,"marks":214},"Betrachten Sie also die Vielseitigkeit, die Spendesk zu einer All-in-One-Lösung macht: Die Funktionen sind umfangreich und skalierbar, so dass die User:innen sicher sein können, dass sie Kernaufgaben wie Budgetüberwachung und Ausgabenverfolgung unter Kontrolle haben.",[215],{"type":116,"attrs":216},{"color":118},{"type":53,"content":218},[219],{"text":220,"type":60,"marks":221},"Für genaue Finanzberechnungen sind riesige Datenmengen aus dem gesamten Unternehmen erforderlich, und bei dem Versuch, die Daten aus unterschiedlichen Quellen zusammenzustellen, kann viel schief gehen. Zentralisierung ist daher ideal.",[222],{"type":116,"attrs":223},{"color":118},{"type":187,"attrs":225,"content":226},{"level":189},[227],{"text":228,"type":60,"marks":229},"2. Planen Sie wöchentlich Zeit für einschlägige Recherchen ein",[230],{"type":116,"attrs":231},{"color":118},{"type":53,"content":233},[234],{"text":235,"type":60,"marks":236},"Die Weltwirtschaft befindet sich in einer Schräglage, in der viel Ungewissheit darüber herrscht, wie es weitergeht. Natürlich kann man die Zukunft nicht vorhersagen, aber man kann der Gegenwart große Aufmerksamkeit schenken. Und gerade aus der Welt der Podcasts lassen sich oft wertvolle Informationen herauslesen.",[237],{"type":116,"attrs":238},{"color":118},{"type":53,"content":240},[241],{"text":242,"type":60,"marks":243},"Vergessen Sie nicht, auch verwandte Branchen zu verfolgen, wobei insbesondere Marketing ein zentrales Anliegen von Agenturen ist. Es ist Ihr größter Umsatzbringer, aber auch einer der größten Ressourcenverschwender. Die neuesten Marketingtaktiken zu nutzen, um den ROI zu maximieren und die Ausgaben zu senken, ist ein Projekt von höchster Priorität.",[244],{"type":116,"attrs":245},{"color":118},{"type":53,"content":247},[248,260],{"text":249,"type":60,"marks":250},"Marketing Speak",[251,255,258],{"type":252,"attrs":253},"link",{"href":254,"uuid":55,"anchor":55,"target":55,"linktype":41},"https://marketingspeak.com/",{"type":116,"attrs":256},{"color":257},"rgb(17, 85, 204)",{"type":259},"underline",{"text":261,"type":60,"marks":262}," ist ein Podcast, in dem geniale Marketingfachleute und erfolgreiche Unternehmer zu Wort kommen und in dem häufig finanzrelevante Ratschläge gegeben werden.",[263],{"type":116,"attrs":264},{"color":118},{"type":53,"content":266},[267],{"text":268,"type":60,"marks":269},"Wenn Sie sich dazu verpflichten können, sich wöchentlich weiterzubilden, wird sich dies als sehr nützlich erweisen.",[270],{"type":116,"attrs":271},{"color":118},{"type":187,"attrs":273,"content":274},{"level":189},[275],{"text":276,"type":60,"marks":277},"3. Dokumentieren Sie alle wichtigen Prozesse",[278],{"type":116,"attrs":279},{"color":118},{"type":53,"content":281},[282],{"text":283,"type":60,"marks":284},"Was passiert, wenn jemand eine Ausgabe für einen oder eine Mitarbeiter:in erfassen muss, aber dieses Verfahren noch nie angewandt hat? Wenn sie keine Anleitung finden, kann es viel länger dauern, bis sie die Aufgabe erledigt haben – oder sie machen einen teuren Fehler.",[285],{"type":116,"attrs":286},{"color":118},{"type":53,"content":288},[289],{"text":290,"type":60,"marks":291},"Aus diesem Grund müssen Sie Ihre Aufgaben im Finanzmanagement (zumindest die, die von Ihren regulären Mitarbeitenden ausgeführt werden) sorgfältig dokumentieren.",[292],{"type":116,"attrs":293},{"color":118},{"type":53,"content":295},[296,301],{"text":297,"type":60,"marks":298},"Standardarbeitsanweisungen sind nicht so schwierig zu erstellen. Sie müssen nur die Personen, die am besten mit den Prozessen vertraut sind, dazu bringen, sie ausreichend detailliert zu beschreiben. Anschließend können Sie deren Arbeit so bearbeiten und optimieren, dass sie leicht zu befolgen ist, und sie dann allen Mitarbeitenden Ihrer Agentur zur Verfügung stellen (höchstwahrscheinlich über ein Intranet). Das spart eine Menge Zeit und Verwirrung.",[299],{"type":116,"attrs":300},{"color":118},{"type":302},"hard_break",{"type":187,"attrs":304,"content":305},{"level":189},[306],{"text":307,"type":60,"marks":308},"4. Stellen Sie Finanzpersonal ein, dem Sie vertrauen können",[309],{"type":116,"attrs":310},{"color":118},{"type":53,"content":312},[313],{"text":314,"type":60,"marks":315},"Trotz der Wunder der heutigen Technologie besteht eine der wirksamsten Taktiken zur Lösung von Problemen in der Geschäftswelt immer noch darin, neue Talente einzustellen. Wenn Sie derzeit niemanden haben, der sich eines Problems annimmt, haben Sie einen offensichtlichen Bedarf.",[316],{"type":116,"attrs":317},{"color":118},{"type":53,"content":319},[320],{"text":321,"type":60,"marks":322},"Und wenn Sie bereits einen solchen Mitarbeiter oder Mitarbeiterin haben (z. B. einen Controller), dann ist er/sie vielleicht einfach überlastet und braucht Unterstützung oder bessere Führung.",[323],{"type":116,"attrs":324},{"color":118},{"type":53,"content":326},[327],{"text":328,"type":60,"marks":329},"In Anbetracht der immensen Komplexität der Finanzverwaltung birgt es ein hohes Risiko, die Verwaltung der Finanzen dem/der Geschäftsführer:in oder den Mitarbeitenden der Agentur selbst zu überlassen. Schon ein kleiner Fehler, der in Eile oder Unwissenheit gemacht wird, kann zu einem großen Problem werden.",[330],{"type":116,"attrs":331},{"color":118},{"type":53,"content":333},[334],{"text":335,"type":60,"marks":336},"Außerdem zieht dies eine enorme Stressbelastung mit sich, und die Agenturenleitenden haben schon genug zu tun – auch ohne dass sie sich auch noch mit der beängstigenden Aussicht herumschlagen müssen, die Buchhaltung korrekt zu führen. ",[337],{"type":116,"attrs":338},{"color":118},{"type":53,"content":340},[341],{"text":342,"type":60,"marks":343},"Stellen Sie Vollzeit-Finanzpersonal ein, wenn Sie glauben, dass es regelmäßig gebraucht wird. Sie können auch einen ausgelagerten CFO-Dienst oder eine:n Teilzeit-Buchhalter:in in Betracht ziehen, wenn Ihnen das lieber ist.",[344],{"type":116,"attrs":345},{"color":118},{"type":53,"content":347},[348],{"text":349,"type":60,"marks":350},"In jedem Fall ist Vertrauen die wichtigste Voraussetzung. Denn ein:e voll qualifizierte:r Expert:in wird Ihre Ängste nicht lindern, wenn Sie seiner/ihrer Arbeitsmoral nicht vertrauen. Holen Sie also Empfehlungen von Fachleuten ein, von denen Sie wissen, dass sie zuverlässig sind.",[351],{"type":116,"attrs":352},{"color":118},{"type":187,"attrs":354,"content":355},{"level":189},[356],{"text":357,"type":60,"marks":358},"5. Reduzieren Sie unnötige Kosten & Überlieferungen",[359],{"type":116,"attrs":360},{"color":118},{"type":53,"content":362},[363],{"text":364,"type":60,"marks":365},"Agenturen neigen dazu, verschwenderische Ausgabengewohnheiten zu entwickeln. Das ist eine unvermeidliche Folge von Wachstum. Wenn man es sich leisten kann, besseres Marketing zu betreiben und sich um größere Kund:innen zu bemühen, kann man es sich auch leisten, ein größeres Büro zu haben und mehr Geld für Mittagessen auszugeben.",[366],{"type":116,"attrs":367},{"color":118},{"type":53,"content":369},[370],{"text":371,"type":60,"marks":372},"Das ist einfach Teil des Agenturlebens, oder? Das kann zwar den Arbeitstag angenehmer machen, aber es kann es auch deutlich schwieriger machen, die Finanzen unter Kontrolle zu halten. Indem Sie also Ihre unnötigen Ausgaben einschränken, verschaffen Sie sich mehr Spielraum.",[373],{"type":116,"attrs":374},{"color":118},{"type":53,"content":376},[377],{"text":378,"type":60,"marks":379},"Achten Sie auch darauf, dass Ihre Arbeitsgewohnheiten nicht zu sehr von der Norm abweichen. Vielleicht stellen Sie fest, dass Sie viel mehr Zeit auf ein Projekt verwendet haben, als es Ihre Vergütung rechtfertigt. Mehr zu tun, als man Ihnen bezahlt, untergräbt den Wert Ihrer Dienstleistungen und schadet Ihrem Markenimage.",[380],{"type":116,"attrs":381},{"color":118},{"type":187,"attrs":383,"content":384},{"level":189},[385],{"text":386,"type":60,"marks":387},"6. Schulen Sie Ihre Mitarbeitenden in Finanzangelegenheiten",[388],{"type":116,"attrs":389},{"color":118},{"type":53,"content":391},[392,397,404],{"text":393,"type":60,"marks":394},"Die Beauftragung von Finanzexpert:innen mit der Überwachung Ihrer finanziellen Angelegenheiten macht bereits einen großen Unterschied. Es kommt jedoch auf das Handeln ",[395],{"type":116,"attrs":396},{"color":118},{"text":398,"type":60,"marks":399},"aller ",[400,402],{"type":401},"italic",{"type":116,"attrs":403},{"color":118},{"text":405,"type":60,"marks":406},"Ihrer Mitarbeitenden an – insbesondere derjenigen, die in direktem Kontakt mit den Kund:innen stehen.",[407],{"type":116,"attrs":408},{"color":118},{"type":53,"content":410},[411],{"text":412,"type":60,"marks":413},"Da Kundenbetreuer:innen oft den Ehrgeiz haben, neue Verkäufe zu tätigen, gewöhnen sie sich oft an, Ergebnisse zu versprechen, die gar nicht erreicht werden können – oder sie setzen die Preise für Projekte viel zu niedrig an, weil sie das Geschäft am Laufen halten wollen.",[414],{"type":116,"attrs":415},{"color":118},{"type":53,"content":417},[418],{"text":419,"type":60,"marks":420},"Um diese Fehler zu vermeiden, müssen Sie Schulungen veranstalten, in denen geklärt wird, was Ihre Dienstleistungen kosten und inwieweit Ihre Mitarbeitenden ihre Angebote anpassen können, um sich wertvolle Aufträge zu sichern. In jede Ihrer Dienstleistungen sollte eine gesunde Marge eingebaut werden, um das zu berücksichtigen. Und wahrscheinlich wird einer Ihrer ersten Schritte darin bestehen, Ihre Preise zu erhöhen.",[421],{"type":116,"attrs":422},{"color":118},{"type":187,"attrs":424,"content":425},{"level":189},[426],{"text":427,"type":60,"marks":428},"7. Priorisieren Sie Kundenbindung & Diversifizierung",[429],{"type":116,"attrs":430},{"color":118},{"type":53,"content":432},[433],{"text":434,"type":60,"marks":435},"In der Einleitung haben wir gesagt, dass B2C-Unternehmen ein Gleichgewicht zwischen neuen Interessenten und treuen Kund:innen finden müssen und dass Agenturen oft schon über gut etablierte Kundenbeziehungen verfügen. Es sei jedoch darauf hingewiesen, dass Kund:innen abwandern können – und dies auch tun, selbst wenn sie gut behandelt werden. ",[436],{"type":116,"attrs":437},{"color":118},{"type":53,"content":439},[440],{"text":441,"type":60,"marks":442},"Das kann zu einem finanziellen Desaster führen. Eine Agentur kann zu einer beachtlichen Größe heranwachsen, während sie sich auf die Zusammenarbeit mit einem einzigen großen Unternehmens verlässt. Und wenn diese Zusammenarbeit plötzlich ausbleibt, kann alles zusammenbrechen.",[443],{"type":116,"attrs":444},{"color":118},{"type":53,"content":446},[447],{"text":448,"type":60,"marks":449},"Daraus sind zwei Lehren zu ziehen: Die erste ist, dass man alles tun sollte, um Kund:innen zu halten. Neue Kund:innen zu gewinnen ist meist ein langwieriger und schwieriger Prozess. Kommunizieren Sie gut, halten Sie Ihre Fristen ein, erledigen Sie Ihren Papierkram richtig (einschließlich der Rechnungsstellung) und seien Sie stets freundlich.",[450],{"type":116,"attrs":451},{"color":118},{"type":53,"content":453},[454,459],{"text":455,"type":60,"marks":456},"Die zweite Lektion ist, dass Sie ein diversifiziertes Kundenportfolio anstreben sollten. Das nimmt Ihnen die Arbeit ab, die Sie sonst hätten, wenn Sie nach dem Verlust eines Hauptkunden Ihre Zahlen wieder ins Lot bringen müssten. Wenn Sie den Punkt erreichen, an dem Sie mehrere Kund:innen verlieren können, ohne in Einnahmeprobleme zu geraten, wird es Ihnen viel leichter fallen, Ihre Finanzen in einem tadellosen Zustand zu halten.",[457],{"type":116,"attrs":458},{"color":118},{"type":302},{"type":187,"attrs":461,"content":462},{"level":189},[463],{"text":464,"type":60,"marks":465},"8. Optimieren Sie das Finanzmanagement Ihrer Agentur",[466],{"type":116,"attrs":467},{"color":118},{"type":53,"content":469},[470],{"text":471,"type":60,"marks":472},"In diesem Beitrag haben wir uns zahlreiche Tipps angesehen, die Ihnen helfen können, die Stabilität der Finanzverwaltung Ihrer Agentur zu verbessern. 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Es berücksichtigt den gesamten End-to-End-Prozess, d.h. das Einholen einer Genehmigung durch die Mitarbeitenden, die Bereitstellung eines Zahlungsmittels, das Einreichen und Bearbeiten von Rechnungen, das Einreichen und die Rückerstattung von Spesenabrechnungen, sowie den Abgleich von Quittungen und Rechnungen zur Zuweisung der richtigen Kostenstellen, Sachkonten und Mehrwertsteuersätze durch die Buchhaltung.",{"type":302},{"type":302},{"text":2140,"type":60},"Tools zur Ausgabenverwaltung werden notwendig, wenn die Zahl der Beschäftigten steigt und der Bedarf an klaren Prozessen, Übersicht und Kontrolle für die Finanzteams wächst.",{"type":302},{"type":302},{"text":2144,"type":60},"Die Beschäftigten brauchen flexible, benutzerfreundliche Lösungen, um Ausgaben zu tätigen. So verlieren sie keine wertvolle Zeit und können sich auf wichtigere Tätigkeiten konzentrieren.",{"_uid":2146,"title":577,"component":568,"description":2147},"f20ef905-76e9-4b90-a0db-1e8c1c5ae03f",{"type":50,"content":2148},[2149],{"type":53,"content":2150},[2151,2153,2154,2155,2159,2160,2162,2163,2164,2166,2167,2168,2172,2173,2175,2176,2177,2179,2180,2181,2183,2187,2189,2190,2191,2193,2194,2195],{"text":2152,"type":60},"Spendesk bietet modernen Unternehmen die passenden Zahlungsmethoden und eine leistungsstarke Plattform zur Verwaltung von Ausgaben. Dazu gehören Debitkarten als Ersatz für altmodische Firmenkreditkarten, virtuelle Karten für Online-Zahlungen und automatisierte Spesenabrechnungen.",{"type":302},{"type":302},{"text":2156,"type":60,"marks":2157},"Für Beschäftigte",[2158],{"type":158},{"type":302},{"text":2161,"type":60},"Die Teammitglieder müssen Ausgaben nicht mehr aus eigener Tasche vorstrecken. Stattdessen fragen Sie einen Betrag für einen bestimmten Kauf an und können die Zahlung mit ihrer (physischen) Spendesk-Karte oder einer virtuellen Karte durchführen.",{"type":302},{"type":302},{"text":2165,"type":60},"Wenn die Beschäftigten aus irgendeinem Grund ihre Spendesk-Karte nicht verwenden können, machen sie über die mobile Spendesk-App ein Foto der Quittung und erstellen direkt unterwegs eine digitale Spesenabrechnung. Diese wird zur Validierung direkt an die Führungskraft, und dann weiter an das Finanzteam geschickt.",{"type":302},{"type":302},{"text":2169,"type":60,"marks":2170},"Für Finanzteams",[2171],{"type":158},{"type":302},{"text":2174,"type":60},"Alle Beschäftigten haben ihr eigenes Spendesk-Profil und eine eigene Spesenkarte, die mit einem bestimmten Betrag aufgeladen wird. Im Gegensatz zur Firmenkreditkarte wissen Sie also immer, wer gerade wo Firmengelder ausgibt.",{"type":302},{"type":302},{"text":2178,"type":60},"Über die Plattform können Controller:innen Ausgabenlimits und Vorab-Freigaben für die Mitarbeitende festlegen. C-Level-Führungskräfte oder Manager:innen können dabei ein anderes Niveau an vorab genehmigten Ausgaben haben als die restlichen Beschäftigten. Wenn ein Teammitglied sein vorab freigegebenes Budget überschreiten möchte, kann über die mobile App oder die Plattform online eine Anfrage an die entsprechende Führungskraft gestellt werden.",{"type":302},{"type":302},{"text":2182,"type":60},"Wenn eine Ausgabe mit einer Spendesk-Karte getätigt wird, macht der/die Mitarbeitende beim Kauf einfach ",{"text":2184,"type":60,"marks":2185},"ein Foto von der Quittung",[2186],{"type":158},{"text":2188,"type":60},". So gehen keine Belege mehr verloren.",{"type":302},{"type":302},{"text":2192,"type":60},"Finanzteams können die Ausgaben des Unternehmens in Echtzeit einsehen und fehlende Quittungen oder Rechnungen nachverfolgen, indem sie über die Plattform Erinnerungen an die Beschäftigten senden.",{"type":302},{"type":302},{"text":2196,"type":60},"Auch die Überprüfung von Ausgaben ist einfacher, da Ausgaben gruppiert werden können. Das Finanzteam kann vor dem Export in die Buchhaltungssoftware außerdem direkt in Spendesk die richtigen Mehrwertsteuersätze und Sachkonten zuweisen. Spendesk macht das Ausgabenmanagement intuitiv einfach und effizient.",[2198],{"cta":2199,"_uid":2200,"title":2201,"eyebrow":2208,"subtitle":2211,"component":187,"textAlign":33,"sectionSettings":2217,"breakLineOnMobile":24,"subtitleLeftBorder":24,"customTitleFontSize":33},[],"3a4e21f5-9dd8-421d-b801-700d2fd12756",{"type":50,"content":2202},[2203],{"type":187,"attrs":2204,"content":2205},{"level":189},[2206],{"text":2207,"type":60},"Nutzen Sie Spendesk",{"type":50,"content":2209},[2210],{"type":53},{"type":50,"content":2212},[2213],{"type":53,"content":2214},[2215],{"text":2216,"type":60},"Schließen Sie Ihre Buchhaltung 4x schneller ab, sammeln Sie über 95 % der Belege pünktlich und erhalten Sie 100 % Transparenz über die Unternehmensausgaben.",[],[],"Weitere 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00:00",[],"Reisekosten im Ausland verwalten - der Guide für Start-ups. Wir verraten Ihnen, wie Sie Spesen dank eines geeigneten Tools erfolgreich im Ausland managen. ",[],[2305],{"_uid":2306,"items":2307,"heading":2423,"reverse":24,"component":629,"sectionSettings":2442},"74ee4a79-a449-40b2-9c86-0e7cd9f74ffd",[2308,2323,2339,2360,2381,2402],{"_uid":2309,"title":567,"component":568,"description":2310},"3eb2b8bb-a51c-4542-b9c3-0044e006c972",{"type":50,"attrs":2311,"content":2312},{"backgroundColor":55},[2313,2318],{"type":53,"attrs":2314,"content":2315},{"textAlign":55},[2316],{"text":2317,"type":60},"Ausgabenmanagement umfasst alle Prozesse, mit denen Unternehmen Geschäftsausgaben planen, genehmigen, erfassen, prüfen und verbuchen. Dazu gehören beispielsweise Firmenkartenzahlungen, Spesen, Reisekosten, Belege sowie die Zuordnung von Ausgaben zu Kostenstellen oder Projekten.",{"type":53,"attrs":2319,"content":2320},{"textAlign":55},[2321],{"text":2322,"type":60},"Ziel ist es, Ausgaben transparent zu verwalten, interne Richtlinien einzuhalten und die relevanten Daten korrekt an die Buchhaltung zu übergeben. Mit Spendesk können Unternehmen Firmenkarten, Spesen und Belege zentral verwalten und die zugehörigen Ausgaben strukturiert für die weitere Verarbeitung aufbereiten.",{"_uid":2324,"title":2325,"component":568,"description":2326},"006ec616-5633-4bc0-abee-055805a4e57d","Wie funktioniert eine Ausgabenmanagement-Plattform?",{"type":50,"attrs":2327,"content":2328},{"backgroundColor":55},[2329,2334],{"type":53,"attrs":2330,"content":2331},{"textAlign":55},[2332],{"text":2333,"type":60},"Eine Ausgabenmanagement-Plattform bildet den Prozess von der Zahlung bis zur Buchhaltung digital ab. Mitarbeitende tätigen beispielsweise eine Ausgabe mit einer Firmenkarte oder reichen Spesen und Belege ein. Anschließend werden die Ausgaben geprüft, genehmigt, Kategorien und Kostenstellen zugeordnet und für die Buchhaltung aufbereitet.",{"type":53,"attrs":2335,"content":2336},{"textAlign":55},[2337],{"text":2338,"type":60},"Je nach Lösung können außerdem Ausgabenlimits, Freigaberegeln, Belegerfassung, Mehrwertsteuerangaben und Exporte in Buchhaltungs- oder ERP-Systeme hinterlegt werden. Spendesk verbindet diese Funktionen in einer zentralen Plattform und unterstützt Unternehmen dabei, Ausgaben zu kontrollieren, Freigaben zu dokumentieren und geprüfte Transaktionsdaten zu exportieren.",{"_uid":2340,"title":2341,"component":568,"description":2342},"23e024e0-849a-485f-9e7c-c411aebe0232","Wie kann ich Reisekosten im Ausland korrekt abrechnen?",{"type":50,"attrs":2343,"content":2344},{"backgroundColor":55},[2345,2350,2355],{"type":53,"attrs":2346,"content":2347},{"textAlign":55},[2348],{"text":2349,"type":60},"Für eine korrekte Abrechnung von Auslandsreisekosten sollten alle Ausgaben zeitnah erfasst und mit den erforderlichen Belegen dokumentiert werden. Dazu gehören unter anderem das Reisedatum, der geschäftliche Anlass, das Reiseziel, der Betrag, die Währung sowie gegebenenfalls die teilnehmenden Personen.",{"type":53,"attrs":2351,"content":2352},{"textAlign":55},[2353],{"text":2354,"type":60},"Fremdwährungsbeträge müssen anhand eines nachvollziehbaren Wechselkurses in die Abrechnungswährung umgerechnet werden. Außerdem sollten Unternehmen zwischen tatsächlich entstandenen Kosten und steuerlich geltenden Verpflegungs- oder Übernachtungspauschalen unterscheiden. Maßgeblich sind die Reiserichtlinie des Unternehmens und die jeweils geltenden steuerlichen Vorgaben.",{"type":53,"attrs":2356,"content":2357},{"textAlign":55},[2358],{"text":2359,"type":60},"Spendesk unterstützt die digitale Erfassung und Prüfung von Ausgaben und Belegen. So können Mitarbeitende Reisekosten direkt dokumentieren, während Finanzteams die Angaben prüfen, kategorisieren und für die Buchhaltung exportieren.",{"_uid":2361,"title":2362,"component":568,"description":2363},"aec135ab-348a-41f4-a495-4e5b3787654a","Wie werden Fremdwährungen und Bankgebühren bei Auslandszahlungen abgerechnet?",{"type":50,"attrs":2364,"content":2365},{"backgroundColor":55},[2366,2371,2376],{"type":53,"attrs":2367,"content":2368},{"textAlign":55},[2369],{"text":2370,"type":60},"Bei Auslandszahlungen sollten der ursprüngliche Betrag, die verwendete Währung, der angewandte Wechselkurs und eventuell angefallene Bank- oder Kartengebühren dokumentiert werden. Für die Buchhaltung wird der Betrag anschließend in die jeweilige Unternehmens- oder Abrechnungswährung umgerechnet.",{"type":53,"attrs":2372,"content":2373},{"textAlign":55},[2374],{"text":2375,"type":60},"Bankgebühren sollten möglichst separat ausgewiesen und der entsprechenden Transaktion zugeordnet werden. Dadurch bleiben die tatsächlichen Reisekosten nachvollziehbar und Wechselkursdifferenzen oder zusätzliche Gebühren können korrekt verbucht werden. Die konkrete Behandlung kann je nach Zahlungsart, Buchhaltungssystem und interner Reiserichtlinie variieren.",{"type":53,"attrs":2377,"content":2378},{"textAlign":55},[2379],{"text":2380,"type":60},"Mit Spendesk lassen sich Kartentransaktionen und die zugehörigen Belege zentral zusammenführen. Dadurch können Finanzteams Ausgaben, Währungen und Gebühren leichter nachvollziehen und den entsprechenden Kostenstellen oder Kategorien zuordnen.",{"_uid":2382,"title":2383,"component":568,"description":2384},"832d3d6c-0336-486c-b280-195e0b129bf7","Wie integriere ich eine Ausgabenmanagement-Plattform in meine Buchhaltungssoftware?",{"type":50,"attrs":2385,"content":2386},{"backgroundColor":55},[2387,2392,2397],{"type":53,"attrs":2388,"content":2389},{"textAlign":55},[2390],{"text":2391,"type":60},"Für die Integration müssen zunächst die relevanten Daten und Buchungsregeln abgestimmt werden. Dazu gehören beispielsweise Konten, Kostenstellen, Projekte, Mehrwertsteuerschlüssel, Zahlungsarten und Belegnummern. Anschließend wird festgelegt, ob die Daten über eine direkte Schnittstelle, eine API oder standardisierte CSV-Dateien übertragen werden.",{"type":53,"attrs":2393,"content":2394},{"textAlign":55},[2395],{"text":2396,"type":60},"Vor dem produktiven Einsatz sollten Unternehmen die Datenzuordnung mit Testtransaktionen prüfen. Wichtig sind außerdem klare Verantwortlichkeiten, regelmäßige Abstimmungen und ein nachvollziehbarer Prüfpfad. Eine gut konfigurierte Integration reduziert manuelle Übertragungen, verhindert doppelte Erfassungen und beschleunigt die Vorbereitung von Monatsabschlüssen.",{"type":53,"attrs":2398,"content":2399},{"textAlign":55},[2400],{"text":2401,"type":60},"Spendesk bietet Exportfunktionen und Schnittstellen, über die geprüfte Transaktions- und Belegdaten strukturiert an Buchhaltungs- oder ERP-Systeme übertragen werden können. Dabei lassen sich unter anderem Kostenstellen, Kategorien, Mehrwertsteuerangaben und Beleginformationen berücksichtigen.",{"_uid":2403,"hide":24,"title":2404,"component":568,"description":2405},"ba9c3468-dff5-49e0-9321-5167ecbda121","Wie automatisiere ich die Spesenabrechnung im Ausland?",{"type":50,"attrs":2406,"content":2407},{"backgroundColor":55},[2408,2413,2418],{"type":53,"attrs":2409,"content":2410},{"textAlign":55},[2411],{"text":2412,"type":60},"Die Automatisierung der Auslandsabrechnung beginnt mit klaren Reiserichtlinien und standardisierten Angaben. Mitarbeitende sollten Belege möglichst direkt digital erfassen und Informationen wie Reisezweck, Datum, Ort, Währung und Kostenart ergänzen. Anschließend können automatische Prüfregeln, Freigabeworkflows und die Zuordnung zu Kostenstellen oder Projekten den weiteren Prozess unterstützen.",{"type":53,"attrs":2414,"content":2415},{"textAlign":55},[2416],{"text":2417,"type":60},"Ein Ausgabenmanagement-System kann Fremdwährungsbeträge umrechnen, Belege und Transaktionen zusammenführen und geprüfte Daten an die Buchhaltung übertragen. Bei gestellten Mahlzeiten kann sich die steuerlich relevante Verpflegungspauschale nach den jeweils geltenden Vorgaben reduzieren. Die konkrete Behandlung hängt unter anderem von der Art der Mahlzeit, dem Reisetag und dem jeweiligen Land ab und sollte im Zweifel mit der Steuerberatung abgestimmt werden.",{"type":53,"attrs":2419,"content":2420},{"textAlign":55},[2421],{"text":2422,"type":60},"Spendesk unterstützt diesen Prozess durch die digitale Erfassung von Belegen und Ausgaben, strukturierte Freigaben sowie den Export geprüfter Daten. 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Spendesk ermöglicht das sofortige Sperren oder Deaktivieren einzelner Karten und protokolliert alle Aktionen, sodass Compliance-Teams Richtlinien durchsetzen und unautorisierte Ausgaben schnell erkennen und stoppen können.",[2587],{"cta":2588,"_uid":2589,"title":2590,"eyebrow":2598,"subtitle":2601,"component":187,"textAlign":33,"sectionSettings":2604,"breakLineOnMobile":24,"subtitleLeftBorder":24,"customTitleFontSize":33},[],"122ff372-7a66-499d-b15e-7dc45eb43653",{"type":50,"attrs":2591,"content":2592},{"backgroundColor":55},[2593],{"type":187,"attrs":2594,"content":2595},{"level":189,"textAlign":55},[2596],{"text":2597,"type":60},"Häufige Fragen zu Firmenkreditkarten",{"type":50,"content":2599},[2600],{"type":53},{"type":50,"content":2602},[2603],{"type":53},[],[2606],{"_uid":2607,"hide":24,"theme":633,"anchorId":33,"component":634,"spacingTop":33,"hideOnDevices":2608,"spacingBottom":33,"floatingImages":2609,"variableOverrides":2610},"2f39c2ff-6dfa-4165-ad51-aafff55bdf84",[],[],[],"de/blog/firmenkreditkarte",4600,[],"7c1316bc-68d4-4962-a292-2a0831cd2505","2022-11-04T13:36:49.161Z",[],"blog/firmenkreditkarte",[2619,2620,2621],{"path":2617,"name":55,"lang":73,"published":55},{"path":2617,"name":55,"lang":68,"published":77},{"path":2617,"name":55,"lang":76,"published":55},{"name":2623,"created_at":2624,"published_at":2625,"updated_at":2626,"id":2627,"uuid":2628,"content":2629,"slug":2800,"full_slug":2801,"sort_by_date":55,"position":2802,"tag_list":2803,"is_startpage":24,"parent_id":642,"meta_data":55,"group_id":2804,"first_published_at":2625,"release_id":55,"lang":68,"path":55,"alternates":2805,"default_full_slug":2806,"translated_slugs":2807},"Skonto oder Zahlungsziel? 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Skonto ist ein Preisnachlass für eine frühere Zahlung innerhalb einer kürzeren Frist.",[2707],{"type":116,"attrs":2708},{"color":1991},{"_uid":2710,"hide":24,"title":2711,"component":568,"description":2712},"ca2c2128-7502-4d4a-a69c-70905d39ec87","Wann sollte ein Unternehmen Skonto nutzen?",{"type":50,"attrs":2713,"content":2714},{"backgroundColor":55},[2715],{"type":53,"attrs":2716,"content":2717},{"textAlign":55},[2718],{"text":2719,"type":60,"marks":2720},"Skonto sollte genutzt werden, wenn ausreichend Liquidität vorhanden ist und der annualisierte Skontovorteil über den Kosten der Finanzierung oder der besten alternativen Verwendung des Geldes liegt.",[2721],{"type":116,"attrs":2722},{"color":1991},{"_uid":2724,"hide":24,"title":2725,"component":568,"description":2726},"b31b54ca-7cb5-49e3-bab1-16d32c47b62f","Wie wird der effektive Skontozins berechnet?",{"type":50,"attrs":2727,"content":2728},{"backgroundColor":55},[2729],{"type":53,"attrs":2730,"content":2731},{"textAlign":55},[2732],{"text":2733,"type":60,"marks":2734},"Der Skontosatz wird durch den um den Skontosatz reduzierten Rechnungsbetrag geteilt. Das Ergebnis wird anschließend mit 360 multipliziert und durch die zusätzlichen Finanzierungstage geteilt.",[2735],{"type":116,"attrs":2736},{"color":1991},{"_uid":2738,"hide":24,"title":2739,"component":568,"description":2740},"39e89f22-6f11-469a-8437-85197ae49d9f","Was bedeutet „30 Tage netto“?",{"type":50,"attrs":2741,"content":2742},{"backgroundColor":55},[2743],{"type":53,"attrs":2744,"content":2745},{"textAlign":55},[2746],{"text":2747,"type":60,"marks":2748},"„30 Tage netto“ bedeutet, dass der vollständige Rechnungsbetrag innerhalb der vereinbarten Frist bezahlt werden muss. Der Beginn der Frist richtet sich nach dem Vertrag. Er kann beispielsweise beim Rechnungsdatum, Rechnungseingang, Lieferdatum oder Monatsende liegen.",[2749],{"type":116,"attrs":2750},{"color":1991},{"_uid":2752,"hide":24,"title":2753,"component":568,"description":2754},"93875f99-683c-4e9c-a9bd-3d1d4dfd2656","Sind Zahlungsziele von mehr als 60 Tagen erlaubt?",{"type":50,"attrs":2755,"content":2756},{"backgroundColor":55},[2757],{"type":53,"attrs":2758,"content":2759},{"textAlign":55},[2760],{"text":2761,"type":60,"marks":2762},"Zwischen Unternehmen können längere Zahlungsziele ausdrücklich vereinbart werden. 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Der erforderliche Datenumfang hängt von Lieferant, Ausgabenart, Kontenplan und der Konsistenz der bisherigen Buchungen ab.",[2896],{"type":116,"attrs":2897},{"color":1991},{"type":53,"attrs":2899,"content":2900},{"textAlign":55},[2901,2906],{"text":2902,"type":60,"marks":2903},"Bis genügend historische Daten vorliegen, können feste Regeln den Einstieg unterstützen. Neue Lieferant:innen und seltene Ausgabenarten sollten zunächst manuell geprüft werden.",[2904],{"type":116,"attrs":2905},{"color":1991},{"type":302},{"_uid":2908,"hide":24,"title":2909,"component":568,"description":2910},"ba054dce-5e6a-4b2b-9a38-0b63eb28c055","Ist automatische Kontierung GoBD-konform?",{"type":50,"attrs":2911,"content":2912},{"backgroundColor":55},[2913],{"type":53,"attrs":2914,"content":2915},{"textAlign":55},[2916],{"text":2917,"type":60,"marks":2918},"Automatische Kontierung kann in einen ordnungsgemäßen Prozess integriert werden. 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