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Denn die Selbstkosten sind die Summe aller Ausgaben für Herstellung, Verwaltung und Vertrieb, die notwendig sind, um ein Produkt oder eine Dienstleistung anbieten zu können.","text",{"type":57,"attrs":65,"content":67},{"textAlign":36,"key":66},"p-1",[68],{"text":69,"type":63},"Daher gilt der Selbstkostenpreis als langfristige Preisuntergrenze für Unternehmen. Wer kontinuierlich weniger erwirtschaftet als die Selbstkosten, geht pleite. Trotzdem kann es in bestimmten Fällen sinnvoll sein, ein Produkt oder eine Dienstleistung für kurze Zeit unterhalb der Selbstkostengrenze anzubieten. ",{"type":71,"attrs":72},"blok",{"id":73,"body":74},"ad3fbfbf-1ca6-4222-aab8-604d8f94ef95",[75],{"_uid":76,"text":77,"color":78,"title":79,"component":80},"i-4b3750a9-5f16-49f4-82a3-d2837a96e1d0","- Selbstkosten sind die Summe der direkten und indirekten Kosten für eine Leistung.\n- Selbstkosten pro Produkteinheit = Einzelkosten + anteilig Kosten für nicht-wertschöpfende Aktivitäten.\n- Einzelkosten lassen sich verursachungsgerecht direkt einer Produktionseinheit zuordnen.\n- Gemeinkosten müssen Produkten anteilig über einen Schlüssel zugeordnet werden.","purple","Das Wichtigste in Kürze","callout",{"type":82,"attrs":83,"content":85},"heading",{"level":84,"textAlign":36},2,[86],{"text":87,"type":63},"Was sind Selbstkosten?",{"type":57,"attrs":89,"content":91},{"textAlign":36,"key":90},"p-2",[92,94,99],{"text":93,"type":63},"Um zu klären, worum es sich bei Selbstkosten genau handelt, sollten wir uns zunächst eine Definition ansehen: Selbstkosten (oft auch „Selbstkosten des Umsatzes” genannt) sind die ",{"text":95,"type":63,"marks":96},"Summe der direkten und indirekten Kosten für eine Leistung",[97],{"type":98},"bold",{"text":100,"type":63},". Als Instrument der Kosten- und Leistungsrechnung liegen sie weiteren Kalkulationen wie der Preiskalkulation zugrunde.",{"type":102,"content":103},"bullet_list",[104,120],{"type":105,"content":106},"list_item",[107,117],{"type":57,"attrs":108,"content":110},{"textAlign":36,"key":109},"p-3",[111,115],{"text":112,"type":63,"marks":113},"Einzelkosten",[114],{"type":98},{"text":116,"type":63}," werden auch direkte Kosten genannt und lassen sich verursachungsgerecht (direkt) einer Produktionseinheit zuordnen. ",{"type":57,"attrs":118},{"textAlign":36,"key":119},"p-4",{"type":105,"content":121},[122],{"type":57,"attrs":123,"content":125},{"textAlign":36,"key":124},"p-5",[126,130],{"text":127,"type":63,"marks":128},"Gemeinkosten",[129],{"type":98},{"text":131,"type":63}," hingegen müssen Produkten anteilig über einen Schlüssel zugeordnet werden. Sie entstehen aus nicht-wertschöpfenden Aktivitäten wie der Buchhaltung oder den Energiekosten im Lager.",{"type":133,"content":134},"table",[135,162,192,221],{"type":136,"content":137},"tableRow",[138,146,154],{"type":139,"attrs":140,"content":142},"tableHeader",{"colspan":141,"rowspan":141,"colwidth":36},1,[143],{"type":57,"attrs":144},{"textAlign":36,"key":145},"p-6",{"type":139,"attrs":147,"content":148},{"colspan":141,"rowspan":141,"colwidth":36},[149],{"type":57,"attrs":150,"content":152},{"textAlign":36,"key":151},"p-7",[153],{"text":112,"type":63},{"type":139,"attrs":155,"content":156},{"colspan":141,"rowspan":141,"colwidth":36},[157],{"type":57,"attrs":158,"content":160},{"textAlign":36,"key":159},"p-8",[161],{"text":127,"type":63},{"type":136,"content":163},[164,174,183],{"type":165,"attrs":166,"content":167},"tableCell",{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[168],{"type":57,"attrs":169,"content":171},{"textAlign":36,"key":170},"p-9",[172],{"text":173,"type":63},"Zuordnung",{"type":165,"attrs":175,"content":176},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[177],{"type":57,"attrs":178,"content":180},{"textAlign":36,"key":179},"p-10",[181],{"text":182,"type":63},"Verursachungsgerecht direkt einer Produktionseinheit zuordenbar",{"type":165,"attrs":184,"content":185},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[186],{"type":57,"attrs":187,"content":189},{"textAlign":36,"key":188},"p-11",[190],{"text":191,"type":63},"Müssen Produkten anteilig über einen Schlüssel zugeordnet werden",{"type":136,"content":193},[194,203,212],{"type":165,"attrs":195,"content":196},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[197],{"type":57,"attrs":198,"content":200},{"textAlign":36,"key":199},"p-12",[201],{"text":202,"type":63},"Beispiele aus dem Artikel",{"type":165,"attrs":204,"content":205},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[206],{"type":57,"attrs":207,"content":209},{"textAlign":36,"key":208},"p-13",[210],{"text":211,"type":63},"Einkaufspreise der Schnittblumen, Lohnkosten",{"type":165,"attrs":213,"content":214},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[215],{"type":57,"attrs":216,"content":218},{"textAlign":36,"key":217},"p-14",[219],{"text":220,"type":63},"Buchhaltung, Energiekosten im Lager, Ladenmiete, Fuhrpark, Verwaltungskosten und Verpackungskosten",{"type":136,"content":222},[223,232,241],{"type":165,"attrs":224,"content":225},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[226],{"type":57,"attrs":227,"content":229},{"textAlign":36,"key":228},"p-15",[230],{"text":231,"type":63},"Behandlung",{"type":165,"attrs":233,"content":234},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[235],{"type":57,"attrs":236,"content":238},{"textAlign":36,"key":237},"p-16",[239],{"text":240,"type":63},"Direkt erfassen",{"type":165,"attrs":242,"content":243},{"colspan":141,"rowspan":141,"colwidth":36,"backgroundColor":36},[244],{"type":57,"attrs":245,"content":247},{"textAlign":36,"key":246},"p-17",[248],{"text":249,"type":63},"Anteilig zuordnen",{"type":57,"attrs":251},{"textAlign":36,"key":252},"p-18",{"type":57,"attrs":254,"content":256},{"textAlign":36,"key":255},"p-19",[257],{"text":258,"type":63,"marks":259},"Die allgemeine Formel zur Berechnung von Selbstkosten lautet: ",[260],{"type":98},{"type":71,"attrs":262},{"id":263,"body":264},"4050eebc-109d-437d-ace4-e5224c541b13",[265],{"_uid":266,"text":267,"color":78,"title":13,"component":80},"i-21a12f16-f0ce-4910-9129-10c2d19c5fd1","Selbstkosten pro Produkteinheit = Einzelkosten + anteilig Kosten für nicht-wertschöpfende Aktivitäten",{"type":82,"attrs":269,"content":271},{"level":270,"textAlign":36},3,[272],{"text":273,"type":63},"Direkte und indirekte Kosten an einem Beispiel ",{"type":275,"attrs":276,"content":278},"ordered_list",{"order":141,"key":277},"ol-0",[279,291,303,315],{"type":105,"content":280},[281],{"type":57,"attrs":282,"content":284},{"textAlign":36,"key":283},"p-20",[285,289],{"text":286,"type":63,"marks":287},"Produkt bestimmen:",[288],{"type":98},{"text":290,"type":63}," Ein Blumengeschäft verkauft fertige Blumensträuße. Das Beispiel bezieht sich auf den Valentinstags-Blumenstrauß \"Romeo\" mit 20 roten Rosen.",{"type":105,"content":292},[293],{"type":57,"attrs":294,"content":296},{"textAlign":36,"key":295},"p-21",[297,301],{"text":298,"type":63,"marks":299},"Direkte Kosten erfassen:",[300],{"type":98},{"text":302,"type":63}," Zu den direkten Kosten zählen die Einkaufspreise für die verwendeten Schnittblumen und die Lohnkosten für eine angestellte Floristin, berechnet mit 0,3 Stunden pro Strauß mal Stundenlohn.",{"type":105,"content":304},[305],{"type":57,"attrs":306,"content":308},{"textAlign":36,"key":307},"p-22",[309,313],{"text":310,"type":63,"marks":311},"Gemeinkosten berücksichtigen:",[312],{"type":98},{"text":314,"type":63}," Zu den Gemeinkosten zählen unter anderem die Ladenmiete, Kosten für den Fuhrpark, Verwaltungskosten und Verpackungskosten.",{"type":105,"content":316},[317],{"type":57,"attrs":318,"content":320},{"textAlign":36,"key":319},"p-23",[321,325],{"text":322,"type":63,"marks":323},"Kosten anteilig zuordnen:",[324],{"type":98},{"text":326,"type":63}," Die Gemeinkosten lassen sich nicht direkt dem Strauß \"Romeo\" zuordnen und werden daher anteilig aufgeschlagen.",{"type":82,"attrs":328,"content":329},{"level":84,"textAlign":36},[330],{"text":331,"type":63},"Selbstkosten berechnen: Formeln für Produkte, Handelswaren und Dienstleistungen ",{"type":57,"attrs":333,"content":335},{"textAlign":36,"key":334},"p-24",[336],{"text":337,"type":63},"Die allgemeine Formel ist in der Praxis nur mäßig hilfreich. Je nach Art des Betriebs läuft die Selbstkostenberechnung nach unterschiedlichen Modelle ab. ",{"type":82,"attrs":339,"content":340},{"level":270,"textAlign":36},[341],{"text":342,"type":63},"1. Berechnung der Selbstkosten für gefertigte Produkte mit der Zuschlagskalkulation",{"type":57,"attrs":344,"content":346},{"textAlign":36,"key":345},"p-25",[347],{"text":348,"type":63},"In einem Fertigungsbetrieb werden Produkte aus Materialien hergestellt. Daher dreht sich bei der Selbstkostenberechnung alles um die Kosten für Material und Fertigung. Die Formel für die Zuschlagskalkulation sieht folgendermaßen aus: ",{"type":57,"attrs":350,"content":352},{"textAlign":36,"key":351},"p-26",[353],{"text":354,"type":63},"Materialeinzelkosten (MEK)",{"type":57,"attrs":356,"content":358},{"textAlign":36,"key":357},"p-27",[359],{"text":360,"type":63},"+ Materialgemeinkosten (MGK)",{"type":57,"attrs":362,"content":364},{"textAlign":36,"key":363},"p-28",[365],{"text":366,"type":63,"marks":367},"= Materialkosten (MK)",[368],{"type":98},{"type":57,"attrs":370,"content":372},{"textAlign":36,"key":371},"p-29",[373],{"text":374,"type":63},"+ Fertigungseinzelkosten (FEK)",{"type":57,"attrs":376,"content":378},{"textAlign":36,"key":377},"p-30",[379],{"text":380,"type":63},"+ Fertigungsgemeinkosten (FGK)",{"type":57,"attrs":382,"content":384},{"textAlign":36,"key":383},"p-31",[385],{"text":386,"type":63},"+ Entwicklungskosten",{"type":57,"attrs":388,"content":390},{"textAlign":36,"key":389},"p-32",[391],{"text":392,"type":63,"marks":393},"= Herstellkosten ",[394],{"type":98},{"type":57,"attrs":396,"content":398},{"textAlign":36,"key":397},"p-33",[399],{"text":400,"type":63},"+ Vertriebskostenzuschlag",{"type":57,"attrs":402,"content":404},{"textAlign":36,"key":403},"p-34",[405],{"text":406,"type":63},"+ Verwaltungskostenzuschlag",{"type":57,"attrs":408,"content":410},{"textAlign":36,"key":409},"p-35",[411],{"text":412,"type":63,"marks":413},"= Selbstkostenpreis",[414],{"type":98},{"type":57,"attrs":416,"content":418},{"textAlign":36,"key":417},"p-36",[419],{"text":420,"type":63},"Für die Selbstkosten pro Stück werden die errechneten Selbstkosten dann durch die Stückzahl geteilt. ",{"type":57,"attrs":422,"content":424},{"textAlign":36,"key":423},"p-37",[425],{"text":426,"type":63},"Wo in dieser Formel die Lohnkosten bleiben? In Fertigungsbetrieben werden diese in die Materialkosten mit eingerechnet. Je nachdem, wo die Lohnkosten anfallen (wo eine Mitarbeiterin oder ein Mitarbeiter angestellt ist), werden sie zu den MGK oder den MK gezählt.",{"type":82,"attrs":428,"content":429},{"level":270,"textAlign":36},[430],{"text":431,"type":63},"2. Kalkulation der Selbstkosten für Handelswaren",{"type":57,"attrs":433,"content":435},{"textAlign":36,"key":434},"p-38",[436],{"text":437,"type":63},"Ein Handelsbetrieb kauft fertige Produkte ein und verkauft sie danach weiter. Ein Beispiel ist eine Modeboutique, die Kleidungsstücke bei Designer:innen einkauft und im Einzelhandel anbietet. Weil hier keine Produktion notwendig ist, sieht die Formel folgendermaßen aus: ",{"type":57,"attrs":439,"content":441},{"textAlign":36,"key":440},"p-39",[442],{"text":443,"type":63},"Wareneinkaufspreis",{"type":57,"attrs":445,"content":447},{"textAlign":36,"key":446},"p-40",[448],{"text":449,"type":63},"- Lieferrabatt",{"type":57,"attrs":451,"content":453},{"textAlign":36,"key":452},"p-41",[454],{"text":455,"type":63,"marks":456},"= Zieleinkaufspreis",[457],{"type":98},{"type":57,"attrs":459,"content":461},{"textAlign":36,"key":460},"p-42",[462],{"text":463,"type":63},"- Skonto",{"type":57,"attrs":465,"content":467},{"textAlign":36,"key":466},"p-43",[468],{"text":469,"type":63,"marks":470},"= Einkaufspreis",[471],{"type":98},{"type":57,"attrs":473,"content":475},{"textAlign":36,"key":474},"p-44",[476],{"text":477,"type":63},"+ Bezugskosten",{"type":57,"attrs":479,"content":481},{"textAlign":36,"key":480},"p-45",[482],{"text":483,"type":63,"marks":484},"= Bezugspreis",[485],{"type":98},{"type":57,"attrs":487,"content":489},{"textAlign":36,"key":488},"p-46",[490],{"text":491,"type":63},"+ Handlungskostenzuschlag",{"type":57,"attrs":493,"content":495},{"textAlign":36,"key":494},"p-47",[496],{"text":412,"type":63,"marks":497},[498],{"type":98},{"type":57,"attrs":500,"content":502},{"textAlign":36,"key":501},"p-48",[503],{"text":504,"type":63},"In diesem Berechnungsmodell verstecken sich die Personalkosten in den Handlungskosten. Diese umfassen alle Kosten, die zur Erbringung der Handelsleistungen anfallen. Neben den Personalkosten sind das u. a. Raummiete, Lagerkosten, Verwaltungskosten und Verpackungskosten.",{"type":82,"attrs":506,"content":507},{"level":270,"textAlign":36},[508],{"text":509,"type":63},"3. Kalkulation der Selbstkosten für Dienstleistungen ",{"type":57,"attrs":511,"content":513},{"textAlign":36,"key":512},"p-49",[514],{"text":515,"type":63},"Bei Dienstleistungen entfällt der Großteil der Kosten auf das Personal. Die Sollkosten können nach dieser einfachen Formel berechnet werden:",{"type":57,"attrs":517,"content":519},{"textAlign":36,"key":518},"p-50",[520],{"text":521,"type":63},"Lohnkosten (Stundenzahl x Stundensatz)",{"type":57,"attrs":523,"content":525},{"textAlign":36,"key":524},"p-51",[526],{"text":527,"type":63},"+ Materialeinkaufspreis",{"type":57,"attrs":529,"content":531},{"textAlign":36,"key":530},"p-52",[532],{"text":533,"type":63},"+ Materialaufschlag",{"type":57,"attrs":535,"content":537},{"textAlign":36,"key":536},"p-53",[538],{"text":539,"type":63},"+ Sondereinzelkosten der Fertigung",{"type":57,"attrs":541,"content":543},{"textAlign":36,"key":542},"p-54",[544],{"text":545,"type":63},"+ Sondereinzelkosten des Vertriebs",{"type":57,"attrs":547,"content":549},{"textAlign":36,"key":548},"p-55",[550],{"text":412,"type":63,"marks":551},[552],{"type":98},{"type":82,"attrs":554,"content":555},{"level":84,"textAlign":36},[556],{"text":557,"type":63},"Gemeinkosten richtig verteilen",{"type":57,"attrs":559,"content":560},{"textAlign":36,"key":59},[561],{"text":562,"type":63},"Wann immer eine der obigen Formeln von Gemeinkosten oder einem Zuschlag spricht, ist damit ein gewisser Anteil der Kosten für nicht-wertschöpfende Aktivitäten gemeint. Wie genau die Gemeinkosten auf die einzelnen Leistungen aufgeteilt werden, ist wiederum in jedem Unternehmen anders.",{"type":57,"attrs":564,"content":565},{"textAlign":36,"key":66},[566],{"text":567,"type":63},"So können die Gemeinkosten für eine Leistung zum Beispiel nach folgenden Faktoren anteilig berechnet werden: ",{"type":102,"content":569},[570,579,588,597],{"type":105,"content":571},[572],{"type":57,"attrs":573,"content":574},{"textAlign":36,"key":90},[575],{"text":576,"type":63,"marks":577},"Zeitaufwand",[578],{"type":98},{"type":105,"content":580},[581],{"type":57,"attrs":582,"content":583},{"textAlign":36,"key":109},[584],{"text":585,"type":63,"marks":586},"Genutzte Fläche",[587],{"type":98},{"type":105,"content":589},[590],{"type":57,"attrs":591,"content":592},{"textAlign":36,"key":119},[593],{"text":594,"type":63,"marks":595},"Benötigte Betriebsmittel (nach Zeit) ",[596],{"type":98},{"type":105,"content":598},[599],{"type":57,"attrs":600,"content":601},{"textAlign":36,"key":124},[602],{"text":603,"type":63,"marks":604},"Benötigte Fahrzeuge (nach Anzahl und Zeit)",[605],{"type":98},{"type":57,"attrs":607,"content":608},{"textAlign":36,"key":145},[609],{"text":610,"type":63},"Bei der häufig verwendeten Äquivalenzziffernkalkulation werden ähnlichen Produkten Ziffern zugeordnet, die angeben, wie sich der Aufwand an nicht-wertschöpfenden Aktivitäten im Vergleich zu anderen Produkten verhält. ",{"type":57,"attrs":612,"content":613},{"textAlign":36,"key":151},[614],{"text":615,"type":63},"Das Standardprodukt bekommt die Ziffer 1. 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