[{"data":1,"prerenderedAt":3268},["ShallowReactive",2],{"fr-blog/budget-marketing":3,"fr-global-content":1097,"fr-article-global-content":2434,"fr-blog-article-more-articles-208735307":2685},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":1084,"full_slug":1085,"sort_by_date":62,"position":1086,"tag_list":1087,"is_startpage":30,"parent_id":1088,"meta_data":62,"group_id":1089,"first_published_at":1090,"release_id":62,"lang":68,"path":62,"alternates":1091,"default_full_slug":1092,"translated_slugs":1093},"Budget marketing : comment planifier et gérer vos dépenses ?","2022-10-24T15:56:19.544Z","2026-11-03T12:12:45.963Z","2026-11-03T12:12:45.988Z",208735307,"4df5bf58-3aac-45dc-9d48-8858cd70594f",{"_uid":11,"roles":12,"title":4,"author":13,"topics":78,"content":137,"category":968,"language":994,"component":981,"heroMedia":995,"sidebarCta":1002,"publishedAt":1003,"readingTime":1004,"redirectUrl":24,"listingImage":1005,"metaDescription":1006,"componentsAfterTheArticle":1007},"193b45c0-61f6-4c9b-83ae-a4b5bc2186fe",[],{"name":14,"created_at":15,"published_at":16,"updated_at":17,"id":18,"uuid":19,"content":20,"slug":46,"full_slug":61,"sort_by_date":62,"position":63,"tag_list":64,"is_startpage":30,"parent_id":65,"meta_data":62,"group_id":66,"first_published_at":67,"release_id":62,"lang":68,"path":62,"alternates":69,"default_full_slug":70,"translated_slugs":71,"_stopResolving":77},"Gabriel Autran","2022-10-19T17:44:02.412Z","2026-03-12T10:47:18.012Z","2026-03-12T10:47:22.582Z",206167994,"c9a15b72-6cfa-4af4-9833-8cc8cc8eba55",{"_uid":21,"name":14,"links":22,"picture":44,"lastName":49,"component":50,"firstName":51,"description":52},"f296e8a3-b92d-4cc8-b994-b996e5bbefb1",[23,37],{"tag":24,"_uid":25,"icon":26,"link":31,"type":24,"label":24,"style":35,"component":36,"onClickEvent":24,"openInANewTab":30,"horizontalFill":30},"","d51b7e7b-c635-49fc-99e7-3449e9ad75d1",{"id":27,"alt":24,"name":24,"focus":24,"title":24,"filename":28,"copyright":24,"fieldtype":29,"is_external_url":30},4129791,"https://a.storyblok.com/f/146026/x/315bd7d0c7/ic_linkedin.svg","asset",false,{"id":24,"url":32,"linktype":33,"fieldtype":34,"cached_url":32},"https://www.linkedin.com/in/gabriel-sahli-autran/","url","multilink","primary","cta",{"tag":24,"_uid":38,"icon":39,"link":42,"type":24,"label":24,"style":35,"component":36,"onClickEvent":24,"openInANewTab":30,"horizontalFill":30},"ea366fce-8220-4640-8d16-f3b6ce616c6d",{"id":40,"alt":24,"name":24,"focus":24,"title":24,"filename":41,"copyright":24,"fieldtype":29,"is_external_url":30},4129793,"https://a.storyblok.com/f/146026/x/9a557168a2/ic_twitter.svg",{"id":24,"url":43,"linktype":33,"fieldtype":34,"cached_url":43},"https://twitter.com/GabSLATR",{"id":45,"alt":46,"name":24,"focus":24,"title":24,"source":24,"filename":47,"copyright":24,"fieldtype":29,"meta_data":48,"is_external_url":30},13791944,"gabriel-autran","https://a.storyblok.com/f/146026/698x624/43261643c7/gabriel-autran.png",{},"Autran","author","Gabriel",{"type":53,"content":54},"doc",[55],{"type":56,"content":57},"paragraph",[58],{"text":59,"type":60},"Chez Spendesk, Gabriel a pour mission de transformer la finance d'entreprise en sujet du quotidien. 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",{"text":144,"type":60,"marks":145},"Établir un budget marketing rigoureux devient dès lors une tâche de premier ordre. ",[146],{"type":147},"bold",{"text":149,"type":60},"Même si votre entreprise est partie de rien et que vous êtes économe, vous avez forcément besoin d’outils et de services pour gérer toutes les tâches qui peuvent être automatisées, simplifiées, voire même effacées de votre emploi du temps. Dès lors, comment financer l'acquisition et l'abonnement à ces outils ?",{"type":56,"content":151},[152,154,158,160,168],{"text":153,"type":60},"Pas tant “où trouver l’argent ?”, mais plutôt ",{"text":155,"type":60,"marks":156},"“comment gérer ces dépenses ?”",[157],{"type":147},{"text":159,"type":60},". Les dépenses liées à la gestion de l’entreprise sont toujours un poids. Et vous n’avez pas mis en place une ",{"text":161,"type":60,"marks":162},"politique marketing ambitieuse",[163,167],{"type":164,"attrs":165},"link",{"href":166,"uuid":62,"anchor":62,"target":62,"linktype":33},"/fr/use-cases/digital-advertising-spending/",{"type":147},{"text":169,"type":60}," pour passer tout votre temps à remplir des notes de frais !",{"type":56,"content":171},[172,174,187,189],{"text":173,"type":60},"Dans cet article, nous allons observer la manière dont les startups ont l’habitude de ",{"text":175,"type":60,"marks":176},"gérer leur budge",[177],{"type":164,"attrs":178},{"href":179,"uuid":180,"anchor":62,"target":62,"linktype":181,"story":182},"gestion-du-budget","aa6041ac-f58b-4a00-8326-bd68d13ef112","story",{"name":183,"id":184,"uuid":180,"slug":179,"url":185,"full_slug":186,"_stopResolving":77},"5 conseils pour la gestion du budget en entreprise",213425740,"blog/gestion-du-budget","fr/blog/gestion-du-budget",{"text":188,"type":60},"t marketing, et comment elles réalisent leurs paiements pour un poste de dépenses ",{"text":190,"type":60,"marks":191},"évalué de 2% à 5% du budget totale d'une entreprise.",[192],{"type":147},{"type":194,"attrs":195},"blok",{"id":196,"body":197},"65eb6976-2095-40ef-bd20-3e84ea26ed81",[198],{"_uid":199,"html":200,"component":201},"i-9c95f39e-f295-470d-99ff-204d4b8be623","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-fa147633-dfaf-47b4-bbd7-318d3061567f\">\u003Cspan class=\"hs-cta-node hs-cta-fa147633-dfaf-47b4-bbd7-318d3061567f\" id=\"hs-cta-fa147633-dfaf-47b4-bbd7-318d3061567f\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/fa147633-dfaf-47b4-bbd7-318d3061567f\" >\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-fa147633-dfaf-47b4-bbd7-318d3061567f\" style=\"border-width:0px;\" height=\"600\" width=\"1200\" src=\"https://no-cache.hubspot.com/cta/default/2694209/fa147633-dfaf-47b4-bbd7-318d3061567f.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, 'fa147633-dfaf-47b4-bbd7-318d3061567f', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":203,"attrs":204,"content":206},"heading",{"level":205},2,[207],{"text":208,"type":60},"Comment déterminer son budget marketing ?",{"type":56,"content":210},[211],{"text":212,"type":60},"Vous ne devez pas vous inquiéter de combien d’euros, dollars et autres livres seront dépensés.",{"type":56,"content":214},[215],{"text":216,"type":60},"Les marketeurs ne sont pas vraiment des experts comptables, et la décision finale reviendra de toute façon au CEO, DAF ou à tout autre décisionnaire.",{"type":56,"content":218},[219,221,225],{"text":220,"type":60},"Mais vous serez d’une manière ou d’une autre ",{"text":222,"type":60,"marks":223},"responsable de la manière dont votre budget est dépensé",[224],{"type":147},{"text":226,"type":60},". C’est pour cette raison que vous avez besoin d’un budget adapté.",{"type":56,"content":228},[229,235],{"text":230,"type":60,"marks":231},"Selon Wordstream",[232],{"type":164,"attrs":233},{"href":234,"uuid":62,"anchor":62,"target":62,"linktype":33},"https://www.wordstream.com/blog/ws/2016/10/26/marketing-budget",{"text":236,"type":60},", il existe deux facteurs principaux pour déterminer le montant de votre budget marketing :",{"type":238,"content":239},"bullet_list",[240,258],{"type":241,"content":242},"list_item",[243],{"type":56,"content":244},[245,249,251,256],{"text":246,"type":60,"marks":247},"Connaître son revenu annuel",[248],{"type":147},{"text":250,"type":60}," (",{"text":252,"type":60,"marks":253},"estimé ou brut",[254],{"type":255},"italic",{"text":257,"type":60},") : Wordstream suggère de déterminer votre budget marketing en pourcentage de vos marges.",{"type":241,"content":259},[260],{"type":56,"content":261},[262,266],{"text":263,"type":60,"marks":264},"L’âge de votre entreprise",[265],{"type":147},{"text":267,"type":60}," : une entreprise jeune aura plus de dépenses en marketing, pour aider à accélérer sa croissance.",{"type":56,"content":269},[270,272,276],{"text":271,"type":60},"Les auteurs de l’enquête conseillent aux jeunes entreprises (",{"text":273,"type":60,"marks":274},"1 à 5 ans d’existence",[275],{"type":255},{"text":277,"type":60},") d’allouer entre 12% et 20% de leurs marges annuelles à ce poste de dépenses.",{"type":56,"content":279},[280],{"text":281,"type":60},"Les entreprises plus anciennes, avec une part de marché significative, devraient y consacrer entre 6% et 12% de leurs marges annuelles.",{"type":56,"content":283},[284,286,290],{"text":285,"type":60},"Puis, après avoir déterminé le montant, il s’agit de ",{"text":287,"type":60,"marks":288},"connaître les postes de dépenses",[289],{"type":147},{"text":291,"type":60},". Cela va dépendre évidemment de la stratégie appliquée, de votre marché, et de l’opinion de vos supérieurs hiérarchiques.",{"type":203,"attrs":293,"content":294},{"level":205},[295],{"text":296,"type":60},"Comment bien estimer les dépenses marketing ?",{"type":56,"content":298},[299],{"text":300,"type":60},"Si vous planifiez une croissance rapide pour votre entreprise, alors vous ne pouvez pas négliger les dépenses.",{"type":56,"content":302},[303],{"text":304,"type":60},"Vous aurez besoin :",{"type":238,"content":306},[307,313,319],{"type":241,"content":308},[309],{"type":56,"content":310},[311],{"text":312,"type":60},"De collaborateurs",{"type":241,"content":314},[315],{"type":56,"content":316},[317],{"text":318,"type":60},"D’outils",{"type":241,"content":320},[321],{"type":56,"content":322},[323],{"text":324,"type":60},"D’une stratégie",{"type":56,"content":326},[327,329,333],{"text":328,"type":60},"Forcément, vous allez devoir dépenser de l’argent sur au moins un de ces trois postes (",{"text":330,"type":60,"marks":331},"si ce n’est les trois",[332],{"type":255},{"text":334,"type":60},").",{"type":56,"content":336},[337,339,343],{"text":338,"type":60},"A noter que votre ",{"text":340,"type":60,"marks":341},"budget marketing est susceptible de fluctuer",[342],{"type":147},{"text":344,"type":60}," en fonction de la période de l’année.",{"type":56,"content":346},[347],{"text":348,"type":60},"Soyez attentifs à la saisonnalité de votre activité, et tenez-vous prêts à mettre l’accent sur la période la plus propice, comme les vacances ou les fêtes de fin d’année par exemple.",{"type":56,"content":350},[351,353,357],{"text":352,"type":60},"Une opération marketing lors d’",{"text":354,"type":60,"marks":355},"un événement exceptionnel peut vous permettre d’accroitre votre notoriété",[356],{"type":147},{"text":358,"type":60},".",{"type":56,"content":360},[361],{"text":362,"type":60},"En dehors de ces événements ponctuels, vos dépenses marketing devraient rester relativement stables.",{"type":203,"attrs":364,"content":366},{"level":365},3,[367],{"text":368,"type":60},"La rémunération des collaborateurs",{"type":56,"content":370},[371],{"text":372,"type":60},"On en convient, il est difficile de faire du marketing sans marketeurs !",{"type":56,"content":374},[375],{"text":376,"type":60},"Lors de la création de votre entreprise, votre équipe marketing est sûrement composée d’une ou deux âmes dévouées. Parfois, c’est même le directeur général qui s’en charge.",{"type":56,"content":378},[379],{"text":380,"type":60},"Pourtant il est indispensable de faire grandir votre équipe au fur et à mesure de votre croissance.",{"type":56,"content":382},[383],{"text":384,"type":60},"Pour autant nous n’allons pas vous dire combien de personnes doivent composer votre équipe. Car tout va dépendre de votre budget, votre croissance et votre stratégie marketing globale.",{"type":56,"content":386},[387],{"text":388,"type":60},"Mais ne prenons pas en compte les salaires des collaborateurs, réfléchissez plutôt aux autres postes de dépenses auxquels vous allez devoir consacrer votre attention.",{"type":56,"content":390},[391,395,397,401],{"text":392,"type":60,"marks":393},"Certaines entreprises ont recours à des agences ou des travailleurs indépendants",[394],{"type":147},{"text":396,"type":60}," pour créer du contenu (",{"text":398,"type":60,"marks":399},"des articles de blog, en particulier",[400],{"type":255},{"text":402,"type":60},"), la gestion des réseaux sociaux et toute une multitude d’autres tâches qui ne nécessitent pas d’avoir quelqu’un à temps plein !",{"type":56,"content":404},[405],{"text":406,"type":60},"Les externaliser est alors une bonne idée, et nombreuses sont les entreprises qui optent pour cette solution. 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Et comme ces logiciels savent à quel points ils sont indispensables, ils en profitent donc pour vous faire mettre la main au portefeuille !",{"type":56,"content":453},[454],{"text":455,"type":60},"Et il n’y a pas que ces outils qui vont vous coûter de l’argent. 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Nous n’avons même pas examiné les coûts potentiellement générés par les campagnes créées sur ces outils.",{"type":203,"attrs":544,"content":545},{"level":365},[546],{"text":547,"type":60},"Le coût des campagnes marketing",{"type":56,"content":549},[550,552,556],{"text":551,"type":60},"A côté des paiements réguliers pour vos abonnements SaaS, n’oubliez pas de prendre en compte ceux générés par ",{"text":553,"type":60,"marks":554},"vos campagnes marketing physiques et en ligne",[555],{"type":147},{"text":557,"type":60}," !",{"type":56,"content":559},[560],{"text":561,"type":60},"Par exemple, le lancement d’une campagne sur les réseaux sociaux ou via Google Adwords nécessite un véritable financement. Vous avez sûrement établit un budget mensuel pour ça, ou alors une opportunité peut se présenter et vous devrez alors agir vite.",{"type":56,"content":563},[564],{"text":565,"type":60},"Il faut penser également aux dépenses liées à votre présence sur un salon par exemple.",{"type":56,"content":567},[568,570],{"text":569,"type":60},"Il est alors nécessaire de vous munir de cartes de visite, ainsi que des brochures à remettre aux prospects. ",{"text":571,"type":60,"marks":572},"Ne négligez donc pas vos coûts d’impression dans votre budget marketing !",[573],{"type":147},{"type":56,"content":575},[576],{"type":426,"attrs":577,"marks":581},{"id":62,"alt":578,"src":579,"title":62,"source":62,"copyright":62,"meta_data":580},"expense-report-startup-marketing-budget","https://get.spendesk.com/hubfs/expense-report-startup-marketing-budget.jpg",{},[582],{"type":147},{"type":56,"content":584},[585,587,591],{"text":586,"type":60},"Ces paiements sont plus ponctuels, pas comme ceux de vos logiciels préférés. Et donc, avoir recours à un paiement par carte bancaire systématiquement peut vite devenir un inconvénient (",{"text":588,"type":60,"marks":589},"plus de détails en fin d’article",[590],{"type":255},{"text":334,"type":60},{"type":56,"content":593},[594,596,602],{"text":595,"type":60},"Le logiciel HubSpot vous propose des modèles très utiles pour estimer vos postes de dépense et le budget nécessaire. Il permet alors de ",{"text":597,"type":60,"marks":598},"bâtir des budgets prévisionnels",[599],{"type":164,"attrs":600},{"href":601,"uuid":62,"anchor":62,"target":62,"linktype":33},"https://blog.hubspot.com/marketing/how-to-manage-marketing-budget-free-budget-templates",{"text":358,"type":60},{"type":56,"content":604},[605,607],{"text":606,"type":60},"Le coût d'une campagne marketing peut donc être résumée au ",{"text":608,"type":60,"marks":609},"nombre de leads (contacts commerciaux) générés par la camapgne divisé par le coût du contact unique.",[610],{"type":147},{"type":203,"attrs":612,"content":613},{"level":205},[614],{"text":615,"type":60},"Comment sont gérés les meilleurs budgets marketing ?",{"type":56,"content":617},[618],{"text":619,"type":60},"D’expérience, les processus des startups sont souvent très souples et plutôt…acrobatiques !",{"type":56,"content":621},[622],{"text":623,"type":60},"C’est particulièrement le cas pour les jeunes entreprises qui n’ont pas encore établies de process précis.",{"type":56,"content":625},[626,628],{"text":627,"type":60},"C’est donc une priorité de créer de véritables procédures au fur et à mesure de votre croissance. En effet, les enjeux se multiplient, les deadlines s’accumulent et ",{"text":629,"type":60,"marks":630},"chaque employé doit avoir en sa possession tous les outils nécessaires pour être autonome et efficace.",[631],{"type":147},{"type":56,"content":633},[634],{"text":635,"type":60},"Dans une startup, la stratégie de dépense classique fonctionne souvent ainsi :",{"type":637,"attrs":638,"content":641},"ordered_list",{"order":639,"key":640},1,"ol-0",[642,648,660,670,684,690,696,702],{"type":241,"content":643},[644],{"type":56,"content":645},[646],{"text":647,"type":60},"Alice a besoin d’un logiciel pour établir sa stratégie SEO.",{"type":241,"content":649},[650],{"type":56,"content":651},[652,654,658],{"text":653,"type":60},"Pierre (",{"text":655,"type":60,"marks":656},"son manager",[657],{"type":255},{"text":659,"type":60},") accepte, mais lui demande de confirmer la décision auprès de Claire, la directrice générale.",{"type":241,"content":661},[662,666],{"type":56,"content":663},[664],{"text":665,"type":60},"Alice informe Claire que Pierre a donné son feu vert. Claire confie alors à Alice la c",{"type":56,"content":667},[668],{"text":669,"type":60},"arte bancaire de l’entreprise.",{"type":241,"content":671},[672],{"type":56,"content":673},[674,676,683],{"text":675,"type":60},"Alice souscrit un abonnement mensuel avec paiement récurrent en utilisant la ",{"text":677,"type":60,"marks":678},"carte de l’entreprise",[679],{"type":164,"attrs":680},{"href":681,"uuid":682,"anchor":62,"target":449,"linktype":181},"/fr/product/cards/","27dba625-a774-450b-9fb8-47efecbc5fc1",{"text":358,"type":60},{"type":241,"content":685},[686],{"type":56,"content":687},[688],{"text":689,"type":60},"Oups, tout le monde a oublié d’en informer Edouard, le DAF, qui va découvrir par hasard ce paiement à la fin du mois !",{"type":241,"content":691},[692],{"type":56,"content":693},[694],{"text":695,"type":60},"Edouard part alors à la recherche de la personne à l’origine de cette dépense.",{"type":241,"content":697},[698],{"type":56,"content":699},[700],{"text":701,"type":60},"Pierre est informé de la démarche d’Edouard et lui dit de s’adresser directement à Alice.",{"type":241,"content":703},[704],{"type":56,"content":705},[706],{"text":707,"type":60},"Alice doit donc justifier sa dépense avec la facture originale, surement dans sa boîte mail surchargée, en vain. Elle se retrouve donc à solliciter un duplicata auprès de l'outil.",{"type":56,"content":709},[710],{"text":711,"type":60},"Ce scénario vous paraît extravagant ? Pourtant, c’est une situation bien trop habituelle pour les entreprises.",{"type":56,"content":713},[714],{"text":715,"type":60},"En effet, Edouard voit apparaître au moins une dizaine de nouveaux paiements similaires chaque mois sur le compte de l’entreprise !",{"type":56,"content":717},[718,720,724],{"text":719,"type":60},"Autant dire que c’est pour lui une ",{"text":721,"type":60,"marks":722},"perte de temps et d’énergie, en plus d’avoir des conséquences sur toute l’entreprise",[723],{"type":147},{"text":358,"type":60},{"type":203,"attrs":726,"content":727},{"level":365},[728],{"text":729,"type":60},"Une perte de temps collective",{"type":56,"content":731},[732,734],{"text":733,"type":60},"Ce sont le manager ou le DAF qui sont ",{"text":735,"type":60,"marks":736},"responsables d’un tel scénario et c’est à eux de le corriger.",[737],{"type":147},{"type":56,"content":739},[740],{"text":741,"type":60},"Ils doivent mettre en place les processus et outils nécessaires pour mieux organiser la gestion des paiements, et faire gagner du temps et de l’autonomie aux collaborateurs.",{"type":56,"content":743},[744],{"text":745,"type":60},"Même si cette situation est plus plausible dans une petite startup et que les montants restent peu élevés, que se serait-il passé si Claire avait été en congé ?",{"type":56,"content":747},[748],{"text":749,"type":60},"Trop nombreuses sont les entreprises qui ne prennent pas ce détail en compte et ne savent donc pas comment faire face une fois le moment venu.",{"type":203,"attrs":751,"content":752},{"level":365},[753],{"text":754,"type":60},"Un processus inefficace",{"type":56,"content":756},[757,759,763],{"text":758,"type":60},"Il est possible que vous ayez déjà un process en place, mais ",{"text":760,"type":60,"marks":761},"s’il est inefficace il sera très certainement contourné par vos collaborateurs",[762],{"type":147},{"text":764,"type":60},". Concrètement, dans l’exemple précédent, Edouard n’était pas au courant du nouveau paiement et n’avait aucun justificatif.",{"type":56,"content":766},[767],{"text":768,"type":60},"Dans le doute, il aurait aussi pu rejeter le paiement par réflexe.",{"type":56,"content":770},[771,773,777],{"text":772,"type":60},"Pour simplifier la vie du DAF, il est nécessaire que vous ",{"text":774,"type":60,"marks":775},"centralisiez l’ensemble des nouvelles dépenses engagées par votre équipe.",[776],{"type":147},{"text":778,"type":60}," Cela permettra au DAF d’avoir en sa possession tous les justificatifs rapidement.",{"type":203,"attrs":780,"content":781},{"level":365},[782],{"text":783,"type":60},"Un processus trop peu sécurisé",{"type":56,"content":785},[786],{"text":787,"type":60},"Aujourd’hui, votre carte bancaire d’entreprise n’est pas suffisamment sécurisée et les paiements en ligne présentent toujours plus de risques.",{"type":56,"content":789},[790,792,796],{"text":791,"type":60},"Vous pouvez avoir toute la confiance du monde dans vos prestataires et fournisseurs, mais ",{"text":793,"type":60,"marks":794},"rien ne permet de prévoir une défaillance informatique ou le piratage de vos données bancaires",[795],{"type":147},{"text":797,"type":60},". Chaque nouvelle opération présente un risque supplémentaire de fraude.",{"type":56},{"type":194,"attrs":800},{"id":801,"body":802},"30d5651a-6802-41ea-bea3-04f4ac7eebb2",[803],{"_uid":804,"html":805,"component":201},"i-ebeff739-871e-47af-8732-8376220c1181","\u003Ciframe width=\"560\" height=\"445\" src=\"https://www.youtube.com/embed/Diu_F8DQOXE?si=5JDyBjtg_7gbPjEN\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen>\u003C/iframe>",{"type":203,"attrs":807,"content":808},{"level":205},[809],{"text":810,"type":60},"Comment gérer plus efficacement vos dépenses marketing ?",{"type":56,"content":812},[813],{"text":814,"type":60},"N’y allons pas par quatre chemins : la carte bancaire d’entreprise n’est pas la meilleure solution pour gérer vos paiements.",{"type":56,"content":816},[817],{"text":818,"type":60},"Cette option ne permet pas de gérer au mieux vos propres dépenses et les remboursements.",{"type":56,"content":820},[821],{"text":822,"type":60},"Il existe d’autres alternatives de paiements, bien plus efficaces pour votre entreprise.",{"type":203,"attrs":824,"content":825},{"level":365},[826],{"text":827,"type":60},"Les cartes de paiement virtuelles",{"type":56,"content":829},[830,834,841,845],{"text":831,"type":60,"marks":832},"Les ",[833],{"type":147},{"text":835,"type":60,"marks":836},"cartes virtuelles",[837,840],{"type":164,"attrs":838},{"href":839,"uuid":62,"anchor":62,"target":62,"linktype":33},"https://www.spendesk.com/fr/product/cards/",{"type":147},{"text":842,"type":60,"marks":843}," sont idéales pour les dépenses marketing",[844],{"type":147},{"text":846,"type":60},", dépenses qui aujourd’hui se font majoritairement via internet.",{"type":56,"content":848},[849],{"text":850,"type":60},"Ces cartes fonctionnent comme des cartes bancaires classiques, mais sont exclusivement destinées aux paiements en ligne.",{"type":56,"content":852},[853],{"text":854,"type":60},"Il vous suffit de générer une carte virtuelle, puis de renseigner ses coordonnées lors du paiement.",{"type":56,"content":856},[857],{"text":858,"type":60},"C’est une option plus sécurisée, grâce à son numéro à usage unique pour chaque paiement.",{"type":56,"content":860},[861],{"text":862,"type":60},"Et donc en cas de piratage, un seul paiement sera rejeté. Bye bye les ennuis !",{"type":203,"attrs":864,"content":865},{"level":365},[866],{"text":867,"type":60},"Les cartes bancaires prépayées",{"type":56,"content":869},[870],{"text":871,"type":60},"Ces dernières fonctionnent comme les cartes bancaires traditionnelles, avec un titulaire unique et sont délivrées par la direction de l’entreprise.",{"type":56,"content":873},[874],{"text":875,"type":60},"Ces cartes permettent au DAF de plus simplement suivre les paiements et identifier la provenance.",{"type":56,"content":877},[878,882],{"text":879,"type":60,"marks":880},"Chaque carte possède son propre plafond, fixé par le manager.",[881],{"type":147},{"text":883,"type":60}," Chaque dépense est répertoriée sur une seule et même plateforme en ligne, qui permet le suivi des dépenses et d’établir des budgets par équipe.",{"type":56,"content":885},[886],{"type":426,"attrs":887},{"id":62,"alt":888,"src":889,"title":62,"source":62,"copyright":62,"meta_data":890},"spendesk-cards","https://get.spendesk.com/hubfs/spendesk-cards.png",{},{"type":56,"content":892},[893,895,899],{"text":894,"type":60},"Tous vos collaborateurs ont directement accès à la plateforme, pour soumettre, approuver, refuser des dépenses, depuis leurs ordinateurs ou smartphones. Ce qui permet d’",{"text":896,"type":60,"marks":897},"avoir une vision globale et en temps réel",[898],{"type":147},{"text":900,"type":60},", peu importe où vous vous trouvez !",{"type":56,"content":902},[903,905,909],{"text":904,"type":60},"Il est aussi possible de déterminer un montant de dépense ne nécessitant pas d’approbation par un supérieur. Cela permet de ",{"text":906,"type":60,"marks":907},"donner à vos collaborateurs une certaine autonomie dans leurs activités quotidiennes",[908],{"type":147},{"text":910,"type":60},". Par contre, au-dessus de ce montant fixé il faudra obligatoirement une autorisation du N+1, voir du N+2.",{"type":56,"content":912},[913],{"text":914,"type":60},"Ce système d’approbation est particulièrement apprécié du marketeur qui n’a plus besoin de gérer tous les justificatifs de paiement.",{"type":56,"content":916},[917,919,923],{"text":918,"type":60},"Il simplifie aussi la vie du DAF, qui dispose désormais de toutes les informations utiles à chaque dépense. Certaines solutions proposent même d’",{"text":920,"type":60,"marks":921},"inclure automatiquement les factures dans votre logiciel comptable d’entreprise",[922],{"type":147},{"text":358,"type":60},{"type":203,"attrs":925,"content":926},{"level":205},[927],{"text":928,"type":60},"Une gestion des dépenses qui vous simplifie la vie",{"type":56,"content":930},[931],{"text":932,"type":60},"Vous n’avez sûrement pas beaucoup de temps à consacrer pour réfléchir à vos processus de gestion des dépenses d’entreprise.",{"type":56,"content":934},[935],{"text":936,"type":60},"Même si vous êtes manager, que vous disposez d’un budget alloué, vous n’avez très certainement pas cette question en tête tous les jours.",{"type":56,"content":938},[939,941,945],{"text":940,"type":60},"En conclusion, des procédures peu efficaces n’ont aucun avantage. ",{"text":942,"type":60,"marks":943},"Des pertes de temps, d’énergie et d’argent sont potentiellement à prévoir",[944],{"type":147},{"text":358,"type":60},{"type":56,"content":947},[948],{"text":949,"type":60},"Mais, libre à vous de vous débarrasser une bonne fois pour toute de ce point bloquant. Donnez à votre entreprise et à vos équipes l’agilité et l’efficacité qu’elles méritent.",{"type":56,"content":951},[952,954,960],{"text":953,"type":60},"Faites le choix d’une solution simple et intuitive pour la gestion de vos dépenses professionnelles. Spendesk est LA solution spécialement conçue pour répondre à tous vos problèmes, dont celui de ",{"text":955,"type":60,"marks":956},"gérer les budgets",[957],{"type":164,"attrs":958},{"href":179,"uuid":180,"anchor":62,"target":62,"linktype":181,"story":959},{"name":183,"id":184,"uuid":180,"slug":179,"url":185,"full_slug":186,"_stopResolving":77},{"text":961,"type":60}," de vos équipes en temps réel.",{"type":56},{"type":194,"attrs":964},{"id":196,"body":965},[966],{"_uid":967,"html":200,"component":201},"i-7003db48-fabf-463a-b8d8-c3ee6143edd4",{"name":969,"created_at":970,"published_at":16,"updated_at":971,"id":972,"uuid":973,"content":974,"slug":981,"full_slug":982,"sort_by_date":62,"position":983,"tag_list":984,"is_startpage":30,"parent_id":985,"meta_data":62,"group_id":986,"first_published_at":987,"release_id":62,"lang":68,"path":62,"alternates":988,"default_full_slug":989,"translated_slugs":990,"_stopResolving":77},"Article","2022-08-16T21:22:30.004Z","2026-03-12T10:47:19.141Z",176457684,"8247dae6-c25f-40a0-a55e-abc94cf94989",{"_uid":975,"icon":976,"name":969,"component":980},"407a665a-29cb-4d52-87ff-12de3e192c58",{"id":977,"alt":978,"name":24,"focus":24,"title":24,"filename":979,"copyright":24,"fieldtype":29,"is_external_url":30},5859474,"edit-img","https://a.storyblok.com/f/146026/x/fd72101ce9/edit.svg","category","article","fr/blog/category/article",0,[],176456151,"124984e3-bd16-480f-bdda-d9b6ec869fc7","2022-11-02T15:25:23.777Z",[],"blog/category/article",[991,992,993],{"path":989,"name":62,"lang":68,"published":62},{"path":989,"name":62,"lang":74,"published":62},{"path":989,"name":62,"lang":76,"published":62},[68],[996],{"_uid":997,"asset":998,"shadow":30,"caption":24,"overlay":1001,"component":426},"0f8c36d9-7d04-456c-9bad-2757a1ff3d04",{"alt":999,"name":24,"focus":24,"title":24,"filename":1000,"copyright":24,"fieldtype":29,"is_external_url":30},"gestion des budgets - marketing - reporting - moyens de paiement - article - Spendesk","https://a.storyblok.com/f/146026/2380x1340/b9ee3b81ff/gestion-budget-marketing-spendesk-article.png",[],[],"2023-09-13 00:00","9",[],"Les dépenses marketing sont parfois vues comme opaques et au ROI difficile à évaluer. Un budget efficace peut répondre à cette attente !",[1008],{"_uid":1009,"items":1010,"heading":1057,"reverse":30,"component":1075,"sectionSettings":1076},"0d502690-03e3-4abc-8259-a5863bf1222d",[1011,1021,1030,1039,1048],{"_uid":1012,"title":1013,"component":1014,"description":1015},"4377b4dc-ad7d-4c71-96c1-a59061f6ee16","Qu'est-ce que la gestion des dépenses ?","faqItem",{"type":53,"content":1016},[1017],{"type":56,"content":1018},[1019],{"text":1020,"type":60},"La gestion des dépenses centralise et automatise le suivi des dépenses professionnelles. Spendesk regroupe approbations d'achat, méthodes de paiement, traitement des factures, notes de frais et réconciliation des justificatifs. La plateforme propose des cartes physiques et virtuelles, règles d'approbation et export comptable pour assurer visibilité, contrôle des coûts et conformité TVA.",{"_uid":1022,"title":1023,"component":1014,"description":1024},"5bb98927-c53a-46ae-bc1c-a5ecb7308fea","Comment fonctionne Spendesk ?",{"type":53,"content":1025},[1026],{"type":56,"content":1027},[1028],{"text":1029,"type":60},"Spendesk fournit une plateforme centralisée qui combine cartes physiques, cartes virtuelles et notes de frais automatisées. Les employés demandent des fonds et utilisent une carte Spendesk; l'application capture les justificatifs et crée des notes de frais en temps réel. Les responsables valident via des flux d'approbation paramétrables; les équipes financières gèrent budgets, limites et exportent les écritures vers les outils comptables.",{"_uid":1031,"title":1032,"component":1014,"description":1033},"8a95250f-d9b0-40de-9ee4-9dd11252aec2","Comment Spendesk aide-t-il à planifier un budget marketing ?",{"type":53,"content":1034},[1035],{"type":56,"content":1036},[1037],{"text":1038,"type":60},"Spendesk centralise la planification et le suivi des budgets marketing. La fonctionnalité Budgets permet d'attribuer enveloppes par équipe ou campagne, générer cartes dédiées et automatiser limites et approbations. Les rapports intégrés et les exports comptables facilitent le suivi du ROI et la maîtrise des dépenses publicitaires.",{"_uid":1040,"title":1041,"component":1014,"description":1042},"8657fcec-9ede-4fd5-b064-da13aee67b03","Quelles méthodes de paiement Spendesk propose-t-il pour les achats en ligne et hors ligne ?",{"type":53,"content":1043},[1044],{"type":56,"content":1045},[1046],{"text":1047,"type":60},"Spendesk propose des cartes physiques, cartes virtuelles et virements intégrés pour couvrir achats en ligne et hors ligne. 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Spendesk permet d'exporter journaux et références transactionnelles pour accélérer la conciliation et l'intégration dans les outils comptables.",[2953],{"cta":2954,"_uid":2955,"title":2956,"eyebrow":2963,"subtitle":2966,"component":203,"textAlign":24,"sectionSettings":2969,"breakLineOnMobile":30,"subtitleLeftBorder":30,"customTitleFontSize":24},[],"7d164d3b-022c-4000-b208-e86231906a0a",{"type":53,"content":2957},[2958],{"type":203,"attrs":2959,"content":2960},{"level":205},[2961],{"text":2962,"type":60},"Releve De Facturation — FAQ",{"type":53,"content":2964},[2965],{"type":56},{"type":53,"content":2967},[2968],{"type":56},[],[2971],{"_uid":2972,"hide":30,"theme":1079,"anchorId":24,"component":1080,"spacingTop":24,"hideOnDevices":2973,"spacingBottom":24,"floatingImages":2974,"variableOverrides":2975},"5e5c31cc-c8ac-4dc1-b512-49e505651d68",[],[],[],"releve-de-facturation","fr/blog/releve-de-facturation",1440,[],"1f5dac43-82f1-4325-a4c4-3410da590df4","2022-11-15T15:26:07.000Z",[],"blog/releve-de-facturation",[2985,2986,2987],{"path":2983,"name":62,"lang":68,"published":62},{"path":2983,"name":62,"lang":74,"published":62},{"path":2983,"name":62,"lang":76,"published":62},{"name":2989,"created_at":2990,"published_at":2991,"updated_at":2992,"id":2993,"uuid":2994,"content":2995,"slug":3125,"full_slug":3126,"sort_by_date":62,"position":3127,"tag_list":3128,"is_startpage":30,"parent_id":1088,"meta_data":62,"group_id":3129,"first_published_at":2991,"release_id":62,"lang":68,"path":62,"alternates":3130,"default_full_slug":3131,"translated_slugs":3132},"Logiciel de suivi budgétaire : comment choisir l’outil adapté à votre entreprise ?","2026-10-30T13:20:16.323Z","2026-10-30T13:34:14.178Z","2026-10-30T13:35:05.059Z",236244239691256,"2e5e0d2d-1f5a-4ea9-8dbf-0f783086e9d3",{"_uid":2996,"title":2989,"topics":2997,"noIndex":30,"category":3006,"language":3015,"readTime":24,"component":981,"heroMedia":3016,"publishedAt":3024,"redirectUrl":24,"leadwallForm":3025,"listingImage":3026,"leadwallTitle":24,"metaDescription":3027,"bottomArticleCta":3028,"leadwallSubtitle":24,"isLeadwallEnabled":30,"componentsAfterTheArticle":3029,"leadwallVisibleParagraphs":24},"2955117f-e1c3-42a9-8617-6338ebfaa75f",[2998],{"name":80,"created_at":81,"published_at":82,"updated_at":83,"id":84,"uuid":85,"content":2999,"slug":97,"full_slug":98,"sort_by_date":62,"position":99,"tag_list":3000,"is_startpage":30,"parent_id":101,"meta_data":62,"group_id":102,"first_published_at":103,"release_id":62,"lang":68,"path":62,"alternates":3001,"default_full_slug":105,"translated_slugs":3002,"_stopResolving":77},{"_uid":95,"name":80,"component":96},[],[],[3003,3004,3005],{"path":105,"name":62,"lang":68,"published":62},{"path":105,"name":62,"lang":74,"published":62},{"path":105,"name":62,"lang":76,"published":62},{"name":969,"created_at":970,"published_at":16,"updated_at":971,"id":972,"uuid":973,"content":3007,"slug":981,"full_slug":982,"sort_by_date":62,"position":983,"tag_list":3009,"is_startpage":30,"parent_id":985,"meta_data":62,"group_id":986,"first_published_at":987,"release_id":62,"lang":68,"path":62,"alternates":3010,"default_full_slug":989,"translated_slugs":3011,"_stopResolving":77},{"_uid":975,"icon":3008,"name":969,"component":980},{"id":977,"alt":978,"name":24,"focus":24,"title":24,"filename":979,"copyright":24,"fieldtype":29,"is_external_url":30},[],[],[3012,3013,3014],{"path":989,"name":62,"lang":68,"published":62},{"path":989,"name":62,"lang":74,"published":62},{"path":989,"name":62,"lang":76,"published":62},[68],[3017],{"_uid":3018,"link":3019,"asset":3020,"caption":24,"component":426},"2659f3d3-1176-42d9-81e0-b73ebc51a312",{"id":24,"url":24,"linktype":181,"fieldtype":34,"cached_url":2163,"prep":77},{"id":3021,"alt":24,"name":24,"focus":24,"title":24,"source":24,"filename":3022,"copyright":24,"fieldtype":29,"meta_data":3023,"is_external_url":30},236246895659711,"https://a.storyblok.com/f/146026/1248x832/5db30c8d96/budget-tool-compass.png",{},"2026-10-30 00:00",[],[],"Comparez les logiciels de suivi budgétaire : fonctionnalités, budget engagé, approbations, intégrations et critères pour choisir le bon outil.\n",[],[3030],{"cta":3031,"_uid":3032,"items":3033,"heading":3100,"reverse":30,"component":1075,"sectionSettings":3124},[],"a321fb8a-19a0-4ccf-b69b-fb6552c8b83f",[3034,3045,3056,3067,3078,3089],{"_uid":3035,"hide":30,"title":3036,"component":1014,"description":3037},"5d9bce05-658f-44d7-b239-7a271963f0b9","Quel est le meilleur logiciel de suivi budgétaire pour une PME ?",{"type":53,"attrs":3038,"content":3039},{"backgroundColor":62},[3040],{"type":56,"attrs":3041,"content":3042},{"textAlign":62},[3043],{"text":3044,"type":60},"Le meilleur outil dépend du nombre d’entités, du nombre de responsables de budget et du niveau de suivi attendu. Une PME avec une seule entité peut commencer avec un logiciel comptable et un outil de gestion des dépenses. Une PME avec plusieurs équipes doit privilégier le suivi du budget engagé, les approbations, les droits d’accès et les intégrations comptables.",{"_uid":3046,"hide":30,"title":3047,"component":1014,"description":3048},"7a3e2259-e570-4376-9696-bf8f86b7f4b7","Quelle différence entre budget prévu, engagé et réalisé ?",{"type":53,"attrs":3049,"content":3050},{"backgroundColor":62},[3051],{"type":56,"attrs":3052,"content":3053},{"textAlign":62},[3054],{"text":3055,"type":60},"Le budget prévu correspond au montant autorisé. Le budget engagé correspond aux dépenses décidées mais pas encore nécessairement comptabilisées. Le budget réalisé correspond aux dépenses enregistrées ou payées. Comparer les trois permet d’anticiper les dépassements au lieu de les constater à la clôture.",{"_uid":3057,"hide":30,"title":3058,"component":1014,"description":3059},"e74f9a3b-cd8e-4740-bf8d-ed0fa08d85ae","Excel suffit-il pour suivre un budget ?",{"type":53,"attrs":3060,"content":3061},{"backgroundColor":62},[3062],{"type":56,"attrs":3063,"content":3064},{"textAlign":62},[3065],{"text":3066,"type":60},"Excel peut suffire pour une petite structure avec une seule entité, peu de lignes budgétaires et peu d’utilisateurs. Il devient plus fragile lorsque plusieurs versions circulent, que les dépenses engagées ne sont pas suivies ou que les managers ont besoin d’une information en temps réel.",{"_uid":3068,"hide":30,"title":3069,"component":1014,"description":3070},"4387ed28-7167-4a6f-b966-1ecd35c57afa","Un logiciel FP&A remplace-t-il un logiciel de suivi des dépenses ?",{"type":53,"attrs":3071,"content":3072},{"backgroundColor":62},[3073],{"type":56,"attrs":3074,"content":3075},{"textAlign":62},[3076],{"text":3077,"type":60},"Non. Un logiciel FP&A sert principalement à construire des scénarios, prévoir les résultats et consolider les données. Un outil de gestion des dépenses capte les demandes, cartes, notes de frais et factures au moment où elles interviennent. 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Contrôlez aussi les données synchronisées, la fréquence des mises à jour, les dimensions analytiques et les possibilités d’export ou d’API.",{"_uid":3090,"hide":30,"title":3091,"component":1014,"description":3092},"bace8455-8220-4b1b-bd23-9ce3c39cdbba","Comment tester un logiciel de suivi budgétaire ?",{"type":53,"attrs":3093,"content":3094},{"backgroundColor":62},[3095],{"type":56,"attrs":3096,"content":3097},{"textAlign":62},[3098],{"text":3099,"type":60},"Testez-le sur un mois complet et sur un périmètre limité, avec vos propres dépenses. Vérifiez le suivi du budget engagé, les workflows d’approbation, les alertes, les droits d’accès, les exports comptables et le temps nécessaire à la production du reporting.",[3101],{"cta":3102,"_uid":3103,"title":3104,"layout":24,"eyebrow":3112,"subtitle":3119,"component":203,"textAlign":24,"eyebrowPill":30,"checkmarkList":30,"flexibleSection":3122,"sectionSettings":3123,"displaySeparator":30,"breakLineOnMobile":30,"subtitleLeftBorder":30,"customTitleFontSize":24},[],"9faf5db3-f86f-469c-b307-c83919dbf275",{"type":53,"attrs":3105,"content":3106},{"backgroundColor":62},[3107],{"type":203,"attrs":3108,"content":3109},{"level":205,"textAlign":62},[3110],{"text":3111,"type":60},"Questions fréquentes sur les logiciels de suivi budgétaire",{"type":53,"attrs":3113,"content":3114},{"backgroundColor":62},[3115],{"type":56,"attrs":3116,"content":3117},{"textAlign":62},[3118],{"text":1067,"type":60},{"type":53,"content":3120},[3121],{"type":56},[],[],[],"logiciel-de-suivi-budgetaire","fr/blog/logiciel-de-suivi-budgetaire",-4040,[],"17487fd8-0530-4aa4-823b-229a64e08030",[],"blog/logiciel-de-suivi-budgetaire",[3133,3134,3135],{"path":3131,"name":62,"lang":68,"published":62},{"path":3131,"name":62,"lang":74,"published":62},{"path":3131,"name":62,"lang":76,"published":62},{"name":3137,"created_at":3138,"published_at":3139,"updated_at":3140,"id":3141,"uuid":3142,"content":3143,"slug":3256,"full_slug":3257,"sort_by_date":62,"position":3258,"tag_list":3259,"is_startpage":30,"parent_id":1088,"meta_data":62,"group_id":3260,"first_published_at":3261,"release_id":62,"lang":68,"path":62,"alternates":3262,"default_full_slug":3263,"translated_slugs":3264},"Analyse des écarts budgétaires : méthode, seuils et actions correctives","2026-09-11T16:19:06.315Z","2026-11-03T12:09:13.302Z","2026-11-03T12:09:13.332Z",218947364137443,"f8b80f93-aaed-4e0a-b181-7f066352279f",{"_uid":3144,"title":3137,"topics":3145,"noIndex":30,"category":3154,"language":3163,"component":981,"heroMedia":3164,"publishedAt":3172,"redirectUrl":24,"listingImage":3173,"metaDescription":3174,"bottomArticleCta":3175,"componentsAfterTheArticle":3176},"a9d13a9e-a368-4d39-a661-8e1f0cd8f1da",[3146],{"name":80,"created_at":81,"published_at":82,"updated_at":83,"id":84,"uuid":85,"content":3147,"slug":97,"full_slug":98,"sort_by_date":62,"position":99,"tag_list":3148,"is_startpage":30,"parent_id":101,"meta_data":62,"group_id":102,"first_published_at":103,"release_id":62,"lang":68,"path":62,"alternates":3149,"default_full_slug":105,"translated_slugs":3150,"_stopResolving":77},{"_uid":95,"name":80,"component":96},[],[],[3151,3152,3153],{"path":105,"name":62,"lang":68,"published":62},{"path":105,"name":62,"lang":74,"published":62},{"path":105,"name":62,"lang":76,"published":62},{"name":969,"created_at":970,"published_at":16,"updated_at":971,"id":972,"uuid":973,"content":3155,"slug":981,"full_slug":982,"sort_by_date":62,"position":983,"tag_list":3157,"is_startpage":30,"parent_id":985,"meta_data":62,"group_id":986,"first_published_at":987,"release_id":62,"lang":68,"path":62,"alternates":3158,"default_full_slug":989,"translated_slugs":3159,"_stopResolving":77},{"_uid":975,"icon":3156,"name":969,"component":980},{"id":977,"alt":978,"name":24,"focus":24,"title":24,"filename":979,"copyright":24,"fieldtype":29,"is_external_url":30},[],[],[3160,3161,3162],{"path":989,"name":62,"lang":68,"published":62},{"path":989,"name":62,"lang":74,"published":62},{"path":989,"name":62,"lang":76,"published":62},[68],[3165],{"_uid":3166,"link":3167,"asset":3168,"caption":24,"component":426},"96b9cd00-7f46-4d34-a6f1-e10a4bfc780b",{"id":24,"url":24,"linktype":181,"fieldtype":34,"cached_url":2163,"prep":77},{"id":3169,"alt":24,"name":24,"focus":24,"title":24,"source":24,"filename":3170,"copyright":24,"fieldtype":29,"meta_data":3171,"is_external_url":30},164060175892697,"https://a.storyblok.com/f/146026/1536x1024/28f26daba2/1773976987824-w4lbcl.png",{},"2026-09-11 00:00",[],"Analyse des écarts budgétaires : découvrez comment fixer les seuils, distinguer les causes et transformer le budget contre réel en outil de décision.",[],[3177],{"cta":3178,"_uid":3179,"items":3180,"heading":3231,"reverse":30,"component":1075,"sectionSettings":3255},[],"d6a8d668-7819-40f6-80a8-0a4abb490995",[3181,3198,3209,3220],{"_uid":3182,"hide":30,"title":3183,"component":1014,"description":3184},"cc45fb69-14ab-4c94-bfd0-533880bbebb9","Un écart favorable doit-il être analysé ?",{"type":53,"attrs":3185,"content":3186},{"backgroundColor":62},[3187],{"type":56,"attrs":3188,"content":3189},{"textAlign":62},[3190,3192,3196],{"text":3191,"type":60},"Oui. Une dépense inférieure au budget peut traduire une économie réelle, mais aussi un ",{"text":3193,"type":60,"marks":3194},"projet reporté",[3195],{"type":147},{"text":3197,"type":60},", une facture non reçue ou une charge enregistrée sur une autre période.",{"_uid":3199,"hide":30,"title":3200,"component":1014,"description":3201},"6121b289-4203-4003-8a64-53daa70532f6","Quelle différence entre un écart temporaire et un écart structurel ?",{"type":53,"attrs":3202,"content":3203},{"backgroundColor":62},[3204],{"type":56,"attrs":3205,"content":3206},{"textAlign":62},[3207],{"text":3208,"type":60},"Un écart temporaire provient généralement d’un décalage de calendrier ou d’une dépense exceptionnelle. Un écart structurel traduit une tendance durable, comme une hausse de prix ou un budget sous-évalué, et nécessite une action de fond.",{"_uid":3210,"hide":30,"title":3211,"component":1014,"description":3212},"f4ae7d56-48b1-4aad-a4f1-8e7ed055cb73","Comment adapter les seuils de matérialité à la taille de l’entreprise ?",{"type":53,"attrs":3213,"content":3214},{"backgroundColor":62},[3215],{"type":56,"attrs":3216,"content":3217},{"textAlign":62},[3218],{"text":3219,"type":60},"Fixez le seuil absolu en fonction du budget global, du niveau de détail suivi et de l’impact du poste sur le résultat. Le seuil relatif peut se situer autour de 5 à 10 %, mais il doit être ajusté selon la nature de la dépense.",{"_uid":3221,"hide":30,"title":3222,"component":1014,"description":3223},"f0c5602a-3d9d-4487-bae0-0bb1640e09d4","Qui doit commenter les écarts budgétaires ?",{"type":53,"attrs":3224,"content":3225},{"backgroundColor":62},[3226],{"type":56,"attrs":3227,"content":3228},{"textAlign":62},[3229],{"text":3230,"type":60},"Le responsable de budget explique les écarts de son périmètre. Le contrôleur de gestion consolide et challenge les analyses. La direction financière intervient lorsque l’écart nécessite une décision d’allocation ou une révision de prévision.",[3232],{"cta":3233,"_uid":3234,"title":3235,"eyebrow":3243,"subtitle":3250,"component":203,"textAlign":24,"eyebrowPill":30,"checkmarkList":30,"flexibleSection":3253,"sectionSettings":3254,"displaySeparator":30,"breakLineOnMobile":30,"subtitleLeftBorder":30,"customTitleFontSize":24},[],"81b73c85-1b92-4497-8c4e-1801b688c08f",{"type":53,"attrs":3236,"content":3237},{"backgroundColor":62},[3238],{"type":203,"attrs":3239,"content":3240},{"level":205,"textAlign":62},[3241],{"text":3242,"type":60},"Questions fréquentes sur l'analyse des écarts budgétaires",{"type":53,"attrs":3244,"content":3245},{"backgroundColor":62},[3246],{"type":56,"attrs":3247,"content":3248},{"textAlign":62},[3249],{"text":1067,"type":60},{"type":53,"content":3251},[3252],{"type":56},[],[],[],"analyse-des-ecarts-budgetaires","fr/blog/analyse-des-ecarts-budgetaires",-3440,[],"39605731-405d-4ed8-ba5f-6ee0217e6dc4","2026-09-11T16:41:03.236Z",[],"blog/analyse-des-ecarts-budgetaires",[3265,3266,3267],{"path":3263,"name":62,"lang":68,"published":62},{"path":3263,"name":62,"lang":74,"published":62},{"path":3263,"name":62,"lang":76,"published":62},1793980900502]