[{"data":1,"prerenderedAt":3156},["ShallowReactive",2],{"fr-blog/business-intelligence":3,"fr-global-content":1088,"fr-article-global-content":2429,"fr-blog-article-more-articles-213437433":2684},{"name":4,"created_at":5,"published_at":6,"updated_at":7,"id":8,"uuid":9,"content":10,"slug":845,"full_slug":849,"sort_by_date":52,"position":1078,"tag_list":1079,"is_startpage":29,"parent_id":1080,"meta_data":52,"group_id":1081,"first_published_at":1082,"release_id":52,"lang":58,"path":52,"alternates":1083,"default_full_slug":848,"translated_slugs":1084},"Business Intelligence : notre guide pratique pour tout comprendre","2022-11-02T17:59:55.720Z","2026-09-29T09:46:44.241Z","2026-09-29T09:46:44.265Z",213437433,"29c658e3-fa34-4f7c-aedd-32e0826667bf",{"_uid":11,"title":4,"author":12,"topics":68,"content":127,"category":973,"language":999,"component":986,"heroMedia":1000,"publishedAt":1007,"readingTime":1008,"redirectUrl":23,"metaDescription":1009,"componentsAfterTheArticle":1010},"f3e83eba-ac7c-4ea7-8767-dd40e968e395",{"name":13,"created_at":14,"published_at":15,"updated_at":16,"id":17,"uuid":18,"content":19,"slug":50,"full_slug":51,"sort_by_date":52,"position":53,"tag_list":54,"is_startpage":29,"parent_id":55,"meta_data":52,"group_id":56,"first_published_at":57,"release_id":52,"lang":58,"path":52,"alternates":59,"default_full_slug":60,"translated_slugs":61,"_stopResolving":67},"Laurence Kermorgant","2022-10-19T17:43:32.473Z","2026-03-12T10:47:18.012Z","2026-03-12T10:47:22.250Z",206167982,"ad5e9865-33b0-4e4f-87fb-87854da52c85",{"_uid":20,"name":13,"links":21,"picture":36,"lastName":38,"component":39,"firstName":40,"description":41},"7b6af6e6-4cef-414b-b406-e7f20b9f0876",[22],{"tag":23,"_uid":24,"icon":25,"link":30,"type":23,"label":23,"style":34,"component":35,"onClickEvent":23,"openInANewTab":29,"horizontalFill":29},"","fc35f0d4-4b24-4a61-9b3e-74da38f7994c",{"id":26,"alt":23,"name":23,"focus":23,"title":23,"filename":27,"copyright":23,"fieldtype":28,"is_external_url":29},4129791,"https://a.storyblok.com/f/146026/x/315bd7d0c7/ic_linkedin.svg","asset",false,{"id":23,"url":31,"linktype":32,"fieldtype":33,"cached_url":31},"https://www.linkedin.com/in/laurence-kermorgant-5018a52/","url","multilink","primary","cta",{"alt":37,"name":23,"focus":23,"title":23,"filename":37,"copyright":23,"fieldtype":28,"is_external_url":29},"https://a.storyblok.com/f/146026/433x433/c873863fcb/laurence-kermorgant.jpeg","Kermorgant","author","Laurence",{"type":42,"content":43},"doc",[44],{"type":45,"content":46},"paragraph",[47],{"text":48,"type":49},"Laurence Kermorgant est rédactrice web SEO. 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Ce guide vous donne les clés pour comprendre de quoi il s’agit concrètement et pour analyser les atouts de la BI dans l’optique de piloter les activités.",{"type":45,"content":141},[142],{"text":143,"type":49},"Vous découvrirez aussi ses caractéristiques de fonctionnement ainsi que les applications les plus connues actuellement.",{"type":45,"content":145},[146,148,152],{"text":147,"type":49},"Enfin, l’article vous aide à organiser le déploiement d’une solution de ",{"text":134,"type":49,"marks":149},[150],{"type":151},"bold",{"text":153,"type":49},", de la détermination des besoins à la bascule informatique.",{"type":45,"content":155},[156],{"type":157,"attrs":158},"blok",{"body":159},[160],{"_uid":161,"html":162,"component":163},"307aca68-5635-49fc-9d16-097428e390c8","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-d9239f25-aafd-4134-8d45-5ac16c34dbce\">\u003Cspan class=\"hs-cta-node hs-cta-d9239f25-aafd-4134-8d45-5ac16c34dbce\" id=\"hs-cta-d9239f25-aafd-4134-8d45-5ac16c34dbce\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/d9239f25-aafd-4134-8d45-5ac16c34dbce\" >\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-d9239f25-aafd-4134-8d45-5ac16c34dbce\" style=\"border-width:0px;\" height=\"375\" width=\"750\" src=\"https://no-cache.hubspot.com/cta/default/2694209/d9239f25-aafd-4134-8d45-5ac16c34dbce.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, 'd9239f25-aafd-4134-8d45-5ac16c34dbce', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":45,"content":165},[166],{"text":167,"type":49},"SOMMAIRE :",{"type":45,"content":169},[170],{"text":171,"type":49,"marks":172},"1 - C’est quoi la Business Intelligence ?",[173],{"type":174,"attrs":175},"link",{"href":176,"title":52},"#A",{"type":45,"content":178},[179],{"text":180,"type":49,"marks":181},"2 - Pourquoi construire un système décisionnel ?",[182],{"type":174,"attrs":183},{"href":184,"title":52},"#B",{"type":45,"content":186},[187],{"text":188,"type":49,"marks":189},"3 - Quels sont les outils de BI préférés des entreprises actuellement ?",[190],{"type":174,"attrs":191},{"href":192,"title":52},"#C",{"type":45,"content":194},[195],{"text":196,"type":49,"marks":197},"4 - Comment organiser l’implémentation d’un outil BI ?",[198],{"type":174,"attrs":199},{"href":200,"title":52},"#D",{"type":202,"attrs":203,"content":205},"heading",{"level":204},2,[206],{"text":171,"type":49},{"type":45,"content":208},[209,211,215,217,220],{"text":210,"type":49},"Même si les ",{"text":212,"type":49,"marks":213},"outils et technologies ont évolué",[214],{"type":151},{"text":216,"type":49}," au cours des 50 dernières années, la ",{"text":134,"type":49,"marks":218},[219],{"type":137},{"text":221,"type":49}," poursuit toujours des objectifs identiques, à condition de traiter des données correctes et fiabilisées.",{"type":202,"attrs":223,"content":225},{"level":224},3,[226],{"text":227,"type":49},"1.1 - Définition de la BI ou informatique décisionnelle",{"type":45,"content":229},[230,232,235,237,241],{"text":231,"type":49},"Informatique décisionnelle, BI ou ",{"text":134,"type":49,"marks":233},[234],{"type":137},{"text":236,"type":49},", ces termes désignent exactement le même concept qui vise à épauler les prises de décision des dirigeants. C’est un processus qui recouvre à la fois les technologies et les applications informatiques afin de ",{"text":238,"type":49,"marks":239},"collecter, analyser et présenter les données",[240],{"type":151},{"text":242,"type":49},". L’objectif est de disposer d’une information pertinente, fiable et rapide, adaptée aux besoins des utilisateurs et donc de faciliter la décision.",{"type":202,"attrs":244,"content":245},{"level":224},[246],{"text":247,"type":49},"1.2 - Historique et évolution de la Business Intelligence",{"type":45,"content":249},[250,252,256],{"text":251,"type":49},"Apparue dans les années 70, la BI ou informatique décisionnelle n’a cessé d’évoluer avec les technologies. À ses débuts, les infocentres émettent des requêtes directement sur les serveurs de production. La décennie suivante voit arriver les bases relationnelles et le système client/serveur. C’est la première avancée pour séparer les ",{"text":253,"type":49,"marks":254},"outils décisionnels",[255],{"type":151},{"text":257,"type":49}," des données de production.",{"type":45,"content":259},[260,262,266,268,272],{"text":261,"type":49},"Puis apparaissent les entrepôts de données alimentés par les différentes applications de la société. La BI consiste alors à r",{"text":263,"type":49,"marks":264},"écupérer la data et à l’organiser sous forme de reportings",[265],{"type":151},{"text":267,"type":49}," et KPIs, selon diverses requêtes lancées par les opérationnels. Désormais, les plateformes de BI bénéficient d’une technologie qui permet de traiter aussi des données non structurées. La puissance matérielle a progressé fortement, autorisant des opérations complexes, sur plusieurs dimensions voire des calculs prédictifs (le ",{"text":269,"type":49,"marks":270},"data mining",[271],{"type":137},{"text":273,"type":49},").",{"type":202,"attrs":275,"content":276},{"level":224},[277],{"text":278,"type":49},"1.3 - La BI, un outil pertinent pour des données fiabilisées",{"type":45,"content":280},[281,283,287],{"text":282,"type":49},"Quelle que soit la solution décisionnelle que vous choisissez de déployer dans votre entreprise, cela reste un outil. La pertinence de la consolidation ou du rangement des données selon vos critères dépend surtout de la ",{"text":284,"type":49,"marks":285},"fiabilité de la data",[286],{"type":151},{"text":288,"type":49},".",{"type":45,"content":290},[291,293,297],{"text":292,"type":49},"On ne le répètera jamais assez, mais sans un contrôle interne efficient et des procédures de gestion des données en amont de l’application décisionnelle, ",{"text":294,"type":49,"marks":295},"vous risquez de rater votre objectif BI",[296],{"type":151},{"text":298,"type":49},". L’outil seul, même le plus plébiscité et le plus ergonomique, ne fait pas tout !",{"type":202,"attrs":300,"content":301},{"level":204},[302],{"text":180,"type":49},{"type":45,"content":304},[305,307,311],{"text":306,"type":49},"Vous hésitez encore à investir dans un outil BI ? Voici les raisons pour lesquelles une solution décisionnelle représente une ",{"text":308,"type":49,"marks":309},"réelle révolution technologique",[310],{"type":151},{"text":312,"type":49},", comparativement à un bon vieux tableur Excel.",{"type":202,"attrs":314,"content":315},{"level":224},[316],{"text":317,"type":49},"2.1 - Quels sont les domaines couverts par la BI dans l’entreprise ?",{"type":45,"content":319},[320,322,326],{"text":321,"type":49},"Comptabilité analytique multiaxes, suivi budgétaire par centre de coût ou de profit, consolidation des entités, les ",{"text":323,"type":49,"marks":324},"outils décisionnels sont très présents en finance",[325],{"type":151},{"text":327,"type":49}," d’entreprise.",{"type":45,"content":329},[330,332,335,337,341,343,347],{"text":331,"type":49},"La ",{"text":134,"type":49,"marks":333},[334],{"type":137},{"text":336,"type":49}," dépasse toutefois désormais ce domaine. Au-delà de cet usage classique, la BI envahit aussi des métiers comme la ",{"text":338,"type":49,"marks":339},"supply chain",[340],{"type":137},{"text":342,"type":49},", la production, les RH, le marketing, le master data management ou la ",{"text":344,"type":49,"marks":345},"gestion de la relation client",[346],{"type":151},{"text":288,"type":49},{"type":202,"attrs":349,"content":350},{"level":224},[351],{"text":352,"type":49},"2.2 - Qui utilise la Business Intelligence en entreprise et pourquoi ?",{"type":45,"content":354},[355,357,361,363,367],{"text":356,"type":49},"Les outils de BI, grâce à leurs fonctionnalités, deviennent accessibles bien au-delà des équipes du contrôle de gestion. Les ",{"text":358,"type":49,"marks":359},"différents services opérationnels bénéficient",[360],{"type":151},{"text":362,"type":49}," d’accès paramétrés selon les droits définis. Les informations peuvent également se diffuser en flux poussé, par exemple chaque lundi dans la boîte mail du destinataire ou sur un ",{"text":364,"type":49,"marks":365},"sharepoint",[366],{"type":137},{"text":288,"type":49},{"type":45,"content":369},[370,372,376],{"text":371,"type":49},"Selon les besoins et les compétences, ",{"text":373,"type":49,"marks":374},"l’utilisateur dispose d’une information",[375],{"type":151},{"text":377,"type":49}," :",{"type":379,"attrs":380,"content":382},"bullet_list",{"tight":29,"key":381},"ul-0",[383,390,396],{"type":384,"content":385},"list_item",[386],{"type":45,"content":387},[388],{"text":389,"type":49},"Déjà mise en forme périodiquement, en simple lecture, dans l’outil ou sous forme de PDF extrait de l’application.",{"type":384,"content":391},[392],{"type":45,"content":393},[394],{"text":395,"type":49},"À rafraîchir selon des filtres comme les périodes, les axes d’analyse, les types de données, etc.",{"type":384,"content":397},[398],{"type":45,"content":399},[400],{"text":401,"type":49},"À construire à sa guise, avec les paramètres et champs disponibles dans l’outil, s’il a suivi une formation poussée.",{"type":202,"attrs":403,"content":404},{"level":224},[405],{"text":406,"type":49},"2.3 - Quelle est la valeur ajoutée de la Business Intelligence ?",{"type":45,"content":408},[409,413],{"text":410,"type":49,"marks":411},"La BI présente de réels enjeux",[412],{"type":151},{"text":414,"type":49}," tant pour le DAF que pour la direction générale de l’entreprise. La quantité de données à traiter ne cesse de croître alors que le temps pour décider diminue.",{"type":202,"attrs":416,"content":418},{"level":417},4,[419],{"text":420,"type":49},"a - Fluidifier et rationaliser les analyses de données",{"type":45,"content":422},[423,425,429],{"text":424,"type":49},"Les outils décisionnels apportent de la ",{"text":426,"type":49,"marks":427},"rapidité et de la rigueur",[428],{"type":151},{"text":430,"type":49}," dans la manipulation de la data, sa compilation, son extraction et son analyse. Avec ce type de solution applicative, vous oubliez les saisies, ressaisies ou copier-coller malencontreux.",{"type":202,"attrs":432,"content":433},{"level":417},[434],{"text":435,"type":49},"b - Faciliter et accélérer la prise de décision pour les dirigeants",{"type":45,"content":437},[438,440,444,446,450],{"text":439,"type":49},"Plus vous disposez des tableaux de bord rapidement, plus l’",{"text":441,"type":49,"marks":442},"analyse prend le pas sur la collecte des données",[443],{"type":151},{"text":445,"type":49},". Le contrôle de gestion gagne ainsi du temps pour accomplir sa mission de ",{"text":447,"type":49,"marks":448},"business partner",[449],{"type":137},{"text":451,"type":49}," auprès du dirigeant. Quant aux managers, ils apprécient de recevoir l’information très vite et pas trois semaines après la fin du mois.",{"type":202,"attrs":453,"content":454},{"level":417},[455],{"text":456,"type":49},"c - Améliorer les processus et le contrôle interne en amont",{"type":45,"content":458},[459,461,464,466,470],{"text":460,"type":49},"Le déploiement de la ",{"text":134,"type":49,"marks":462},[463],{"type":137},{"text":465,"type":49}," incite fortement les équipes finance à ",{"text":467,"type":49,"marks":468},"fiabiliser la data en amont de l’application décisionnelle",[469],{"type":151},{"text":471,"type":49},". Investir dans un tel outil représente un budget en temps et en argent. Pour réussir le projet, soignez vos données de base. Vérifiez les processus et le contrôle interne. C’est une réelle opportunité et un bon alibi pour cadrer les pratiques sur le terrain et traquer les inexactitudes à corriger.",{"type":202,"attrs":473,"content":474},{"level":417},[475],{"text":476,"type":49},"d - Consolider les informations de multiples entités ou business units",{"type":45,"content":478},[479,481,485],{"text":480,"type":49},"Évidemment, avec l’informatique décisionnelle, vous additionnez voire ",{"text":482,"type":49,"marks":483},"consolidez aisément toutes les informations",[484],{"type":151},{"text":486,"type":49}," des filiales, des magasins, bureaux, établissements, etc. Les règles et filtres se définissent dans l’outil et vos contrôleurs de gestion sont ravis.",{"type":202,"attrs":488,"content":489},{"level":417},[490],{"text":491,"type":49},"e - Démultiplier les axes d’analyse dans les tableaux de bord",{"type":45,"content":493},[494,496,500],{"text":495,"type":49},"La BI autorise les ",{"text":497,"type":49,"marks":498},"analyses multidimensionnelles",[499],{"type":151},{"text":501,"type":49}," selon divers axes définis en fonction des activités. Pour attaquer la gestion commerciale, vous pouvez ainsi obtenir en quelques clics la répartition et l’évolution du chiffre d’affaires, par secteur géographique, par vendeur, par famille clients, par ligne de produits, etc. Vous pouvez travailler avec une méthode entonnoir afin de zoomer plus finement sur un poste qui vous intrigue.",{"type":202,"attrs":503,"content":504},{"level":417},[505],{"text":506,"type":49},"f - Mixer diverses sources de données pour le reporting",{"type":45,"content":508},[509,511,515],{"text":510,"type":49},"L’informatique décisionnelle permet aussi de bâtir des reportings qui attaquent ",{"text":512,"type":49,"marks":513},"plusieurs sources d’information",[514],{"type":151},{"text":516,"type":49}," et les rapatrient dans le même entrepôt de données. Vous pouvez ainsi mixer des KPIs purement financiers avec des ratios plus opérationnels.",{"type":202,"attrs":518,"content":519},{"level":417},[520],{"text":521,"type":49},"g - Aider le processus de visualisation des données (dataviz)",{"type":45,"content":523},[524,525,529,531,535,537,541],{"text":331,"type":49},{"text":526,"type":49,"marks":527},"dataviz",[528],{"type":137},{"text":530,"type":49}," ou ",{"text":532,"type":49,"marks":533},"data visualisation",[534],{"type":137},{"text":536,"type":49}," consiste à mettre en forme les données brutes. La mise en page et la présentation aident à intéresser le lecteur et à souligner les points importants. ",{"text":538,"type":49,"marks":539},"Tableaux, graphiques, jauges, cartographies",[540],{"type":151},{"text":542,"type":49},", les solutions sont nombreuses et natives si vous utilisez l’informatique décisionnelle.",{"type":45,"content":544},[545],{"type":157,"attrs":546},{"body":547},[548],{"_uid":549,"html":162,"component":163},"3eb787ba-2485-4742-b31b-63526a490358",{"type":202,"attrs":551,"content":552},{"level":204},[553],{"text":188,"type":49},{"type":45,"content":555},[556,558,562],{"text":557,"type":49},"Vous devrez opérer un choix parmi tous les ",{"text":559,"type":49,"marks":560},"outils de Business Intelligence qui existent",[561],{"type":151},{"text":563,"type":49},". Quels que soient vos besoins ou votre secteur d’activité, voici les tendances du marché en matière d’informatique décisionnelle.",{"type":202,"attrs":565,"content":566},{"level":224},[567],{"text":568,"type":49},"3.1 - Caractéristiques technologiques des solutions BI actuelles",{"type":45,"content":570},[571,573,576,578,582,584,588,590,594],{"text":572,"type":49},"Les applications de ",{"text":134,"type":49,"marks":574},[575],{"type":137},{"text":577,"type":49}," actuelles utilisent les nouvelles technologies web. Citons par exemple l’HTML5, JavaScript ou AJAX en interfaces graphiques. Les outils sont désormais hébergés sur le ",{"text":579,"type":49,"marks":580},"Cloud",[581],{"type":137},{"text":583,"type":49},". Ils sont accessibles de partout, notamment en télétravail, voire sur tablette ou mobile. Les solutions fonctionnent souvent en mode ",{"text":585,"type":49,"marks":586},"SaaS",[587],{"type":137},{"text":589,"type":49},", ",{"text":591,"type":49,"marks":592},"Service as a Software",[593],{"type":137},{"text":288,"type":49},{"type":202,"attrs":596,"content":597},{"level":224},[598],{"text":599,"type":49},"3.2 - Notion de chaîne décisionnelle",{"type":45,"content":601},[602,604,608],{"text":603,"type":49},"Le ",{"text":605,"type":49,"marks":606},"processus complet de la Business Intelligence",[607],{"type":151},{"text":609,"type":49}," comprend plusieurs étapes :",{"type":379,"attrs":611,"content":613},{"tight":29,"key":612},"ul-1",[614,620,626,632],{"type":384,"content":615},[616],{"type":45,"content":617},[618],{"text":619,"type":49},"Collecte des données de base dans les différents outils de l’entreprise, transformation et chargement vers l’entrepôt de données du BI.",{"type":384,"content":621},[622],{"type":45,"content":623},[624],{"text":625,"type":49},"Entreposage de ces informations dans un but d’utilisation par l’outil.",{"type":384,"content":627},[628],{"type":45,"content":629},[630],{"text":631,"type":49},"Restitution ou distribution des données sous une forme adéquate en vue de la prise de décision.",{"type":384,"content":633},[634],{"type":45,"content":635},[636],{"text":637,"type":49},"Exploitation et analyse de la data par l’utilisateur de l’informatique décisionnelle.",{"type":202,"attrs":639,"content":640},{"level":224},[641],{"text":642,"type":49},"3.3 - Quelques acteurs principaux en informatique décisionnelle",{"type":45,"content":644},[645,647,651],{"text":646,"type":49},"Parmi les ",{"text":648,"type":49,"marks":649},"solutions plébiscitées",[650],{"type":151},{"text":652,"type":49}," par la plupart des entreprises qui franchissent le pas de la BI, on relève notamment :",{"type":379,"attrs":654,"content":656},{"tight":29,"key":655},"ul-2",[657,668,674,680],{"type":384,"content":658},[659],{"type":45,"content":660},[661,663,666],{"text":662,"type":49},"Tableau, outil simple à utiliser et connectable à de nombreuses sources d’information, idéal pour le ",{"text":269,"type":49,"marks":664},[665],{"type":137},{"text":667,"type":49},", plutôt orienté grandes et moyennes entreprises.",{"type":384,"content":669},[670],{"type":45,"content":671},[672],{"text":673,"type":49},"Qlik Sense, ex-QlikView, accessible pour les non-experts avec son mode de requêtes intuitives.",{"type":384,"content":675},[676],{"type":45,"content":677},[678],{"text":679,"type":49},"Power BI de Microsoft, outil abordable pour tous types d’entreprises, ergonomique et adapté à une organisation en équipe.",{"type":384,"content":681},[682],{"type":45,"content":683},[684,686,689,691,694],{"text":685,"type":49},"IBM Cognos Analytics, solution ",{"text":585,"type":49,"marks":687},[688],{"type":137},{"text":690,"type":49}," en mode ",{"text":579,"type":49,"marks":692},[693],{"type":137},{"text":695,"type":49},", collaborative, simple à manipuler et peu onéreuse.",{"type":202,"attrs":697,"content":698},{"level":204},[699],{"text":196,"type":49},{"type":45,"content":701},[702,704,707,709,713],{"text":703,"type":49},"Vous envisagez de déployer une solution de ",{"text":134,"type":49,"marks":705},[706],{"type":137},{"text":708,"type":49}," dans votre entreprise ? Voici la manière de structurer ce projet afin de ",{"text":710,"type":49,"marks":711},"choisir l’outil qui vous convient le mieux",[712],{"type":151},{"text":288,"type":49},{"type":202,"attrs":715,"content":716},{"level":224},[717],{"text":718,"type":49},"4.1 - Organiser le projet d’implémentation d’un outil décisionnel",{"type":45,"content":720},[721,723,727],{"text":722,"type":49},"L’informatique décisionnelle ne se plaque pas sur l’organisation parce que votre choix se porte sur un produit leader du marché. La bonne démarche consiste à réaliser exactement l’inverse. Ce type de projet informatique se réfléchit bien en amont de la première date d’utilisation envisagée. Le pilotage de la data exige des compétences afin de ",{"text":724,"type":49,"marks":725},"recenser les besoins effectifs des utilisateurs",[726],{"type":151},{"text":288,"type":49},{"type":202,"attrs":729,"content":730},{"level":417},[731],{"text":732,"type":49},"a - Le métier de la BI en interne et en externe",{"type":45,"content":734},[735,737,741,743,747],{"text":736,"type":49},"Identifiez dans votre PME le chef de projet idéal pour la BI. Ce type d’entreprise dispose rarement d’un service de data management ou d’un diplômé en master 2 ",{"text":738,"type":49,"marks":739},"Business Intelligence et big data",[740],{"type":137},{"text":742,"type":49}," par exemple. Aussi c’est souvent un binôme responsable contrôle de gestion et responsable informatique qui gère le ",{"text":744,"type":49,"marks":745},"déploiement de solutions décisionnelles",[746],{"type":151},{"text":748,"type":49},". Si nécessaire, vous pouvez vous faire accompagner par un prestataire externe, du type freelance et spécialisé dans ce type d’implémentation.",{"type":202,"attrs":750,"content":751},{"level":417},[752],{"text":753,"type":49},"b - L’équipe projet, du sponsor aux key users",{"type":45,"content":755},[756,758,762],{"text":757,"type":49},"La préparation de la mise en place d’un outil décisionnel comprend la ",{"text":759,"type":49,"marks":760},"nomination d’une équipe projet",[761],{"type":151},{"text":763,"type":49},". Outil précieux pour la prise de décision des dirigeants, la BI revêt un caractère stratégique. Dans une PME, le sponsor sera naturellement le DG voire le DAF afin d’embarquer toutes les équipes, celles qui déploient l’outil comme celles qui s’en servent ensuite.",{"type":45,"content":765},[766,768,772,774,778],{"text":767,"type":49},"Réfléchissez avec soin au choix des ",{"text":769,"type":49,"marks":770},"key users",[771],{"type":137},{"text":773,"type":49},". Ce seront vos ",{"text":775,"type":49,"marks":776},"ambassadeurs dans l’entreprise",[777],{"type":151},{"text":779,"type":49},". Proactifs, écoutants et enthousiastes face au projet, ils disposent aussi de capacités techniques et informatiques. Ils connaissent l’activité et le terrain.",{"type":202,"attrs":781,"content":782},{"level":224},[783],{"text":784,"type":49},"4.2 - Identifier les besoins des utilisateurs afin de choisir l’outil",{"type":45,"content":786},[787,789,793],{"text":788,"type":49},"La tâche première consiste à ",{"text":790,"type":49,"marks":791},"identifier correctement les besoins",[792],{"type":151},{"text":794,"type":49}," des utilisateurs. L’étape suivante correspond à la rédaction du cahier des charges et à la gestion de l’appel d’offres avec l’analyse des réponses.",{"type":202,"attrs":796,"content":797},{"level":417},[798],{"text":799,"type":49},"a - Pourquoi adapter l’outil BI aux besoins opérationnels ?",{"type":45,"content":801},[802,804,807,809,813],{"text":803,"type":49},"Certaines solutions décisionnelles présentent une trop grande complexité voire sont surdimensionnées pour votre entreprise. Parfois, le coût de l’implémentation et l’abonnement ",{"text":585,"type":49,"marks":805},[806],{"type":137},{"text":808,"type":49}," par utilisateur s’avère prohibitif également. L’analyse des besoins concrets apporte de la pertinence dans les ",{"text":810,"type":49,"marks":811},"fonctionnalités à rechercher",[812],{"type":151},{"text":814,"type":49}," et le type d’outil à viser.",{"type":45,"content":816},[817,819,823],{"text":818,"type":49},"Prenez garde toutefois d’envisager des utilisations nouvelles auxquelles vous ne pouvez pas accéder actuellement avec un simple tableur Excel. L’objectif consiste en effet aussi à franchir une marche technologique. Ainsi, pour analyser les besoins, une démarche du type « _as is to b_e » permet de ",{"text":820,"type":49,"marks":821},"se projeter au-delà de la situation actuelle",[822],{"type":151},{"text":824,"type":49}," de l’entreprise.",{"type":202,"attrs":826,"content":827},{"level":417},[828],{"text":829,"type":49},"b - Cahier des charges et appel d’offres",{"type":45,"content":831},[832,834,838,840,850],{"text":833,"type":49},"Après cette étape d’analyse, procédez à la ",{"text":835,"type":49,"marks":836},"rédaction de votre cahier des charges",[837],{"type":151},{"text":839,"type":49},". Vous trouverez sur le Web diverses études comparatives régulières qui exposent les caractéristiques des principaux outils décisionnels. Avec ",{"text":841,"type":49,"marks":842},"notre article sur la BI, découvrez les 7 critères de choix",[843],{"type":174,"attrs":844},{"href":845,"uuid":9,"title":52,"anchor":52,"target":52,"linktype":846,"story":847},"business-intelligence","story",{"name":4,"id":8,"uuid":9,"slug":845,"url":848,"full_slug":849,"_stopResolving":67},"blog/business-intelligence","fr/blog/business-intelligence",{"text":851,"type":49}," de votre solution. Effectuez une présélection et faites parvenir à ces entreprises votre cahier des charges.",{"type":45,"content":853},[854,856,860,862,866],{"text":855,"type":49},"Arrive ensuite l’analyse des réponses à l’appel d’offres. Ce travail aboutit à établir une ",{"text":857,"type":49,"marks":858},"short list",[859],{"type":137},{"text":861,"type":49},". Prenez contact avec des entreprises de votre entourage déjà équipées d’une de ces solutions de BI. Échangez avec elles sur leur retour d’expérience. Sélectionnez les solutions pour lesquelles vous souhaitez une démonstration. Avec un ",{"text":863,"type":49,"marks":864},"tableau d’analyse comparative",[865],{"type":151},{"text":867,"type":49}," de tous les critères essentiels à la prise de décision, réalisez votre choix final.",{"type":202,"attrs":869,"content":870},{"level":224},[871],{"text":872,"type":49},"4.3 - Le déploiement de la Business Intelligence",{"type":45,"content":874},[875,877,881],{"text":876,"type":49},"Après le choix de l’outil, voici les étapes qui conduisent à la ",{"text":878,"type":49,"marks":879},"mise en place de la BI",[880],{"type":151},{"text":377,"type":49},{"type":379,"attrs":883,"content":885},{"tight":29,"key":884},"ul-3",[886,892,898,910,916,922,928],{"type":384,"content":887},[888],{"type":45,"content":889},[890],{"text":891,"type":49},"la définition du rétroplanning en coordination avec le consultant éventuel ;",{"type":384,"content":893},[894],{"type":45,"content":895},[896],{"text":897,"type":49},"les phases de tests en pré-production ;",{"type":384,"content":899},[900],{"type":45,"content":901},[902,904,908],{"text":903,"type":49},"la rédaction des ",{"text":905,"type":49,"marks":906},"business process",[907],{"type":137},{"text":909,"type":49}," ;",{"type":384,"content":911},[912],{"type":45,"content":913},[914],{"text":915,"type":49},"la formation des utilisateurs ;",{"type":384,"content":917},[918],{"type":45,"content":919},[920],{"text":921,"type":49},"la décision en matière de « Go/No Go »",{"type":384,"content":923},[924],{"type":45,"content":925},[926],{"text":927,"type":49},"la bascule en production ;",{"type":384,"content":929},[930],{"type":45,"content":931},[932],{"text":933,"type":49},"les ajustements et correctifs post-démarrage.",{"type":202,"attrs":935,"content":936},{"level":204},[937],{"text":938,"type":49},"La Business Intelligence, un outil stratégique pour décider en PME",{"type":45,"content":940},[941,943,947],{"text":942,"type":49},"Les petites et moyennes entreprises bénéficient de plus en plus des technologies et ",{"text":944,"type":49,"marks":945},"process",[946],{"type":137},{"text":948,"type":49}," des grandes structures. Digitalisation, automatisation, gestion et traitement de la data, les PME ne sont pas en reste. Un outil décisionnel apporte du confort à l’équipe finance comme aux managers opérationnels.",{"type":45,"content":950},[951,955,957,963],{"text":952,"type":49,"marks":953},"Spendesk complète ce type ce dispositif",[954],{"type":151},{"text":956,"type":49}," grâce à son outil de reporting des dépenses professionnelles. Si vous souhaitez une ",{"text":958,"type":49,"marks":959},"démonstration de notre plateforme en ligne",[960],{"type":174,"attrs":961},{"href":962,"title":52},"https://www.spendesk.com/fr/schedule-a-demo/",{"text":964,"type":49},", contactez-nous.",{"type":45,"content":966},[967],{"type":157,"attrs":968},{"body":969},[970],{"_uid":971,"html":972,"component":163},"27bf1617-7eca-411e-bae8-6573e80ead27","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-6bac6a61-4222-4183-a83f-94ee15d6fe0f\">\u003Cspan class=\"hs-cta-node hs-cta-6bac6a61-4222-4183-a83f-94ee15d6fe0f\" id=\"hs-cta-6bac6a61-4222-4183-a83f-94ee15d6fe0f\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/6bac6a61-4222-4183-a83f-94ee15d6fe0f\" target=\"_blank\" rel=\"noopener\">\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-6bac6a61-4222-4183-a83f-94ee15d6fe0f\" style=\"border-width:0px;\" height=\"540\" width=\"1680\" src=\"https://no-cache.hubspot.com/cta/default/2694209/6bac6a61-4222-4183-a83f-94ee15d6fe0f.png\"  alt=\"demonstration - spendesk - équipes finance - outil financier - gestion des dépenses d'entreprise\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, '6bac6a61-4222-4183-a83f-94ee15d6fe0f', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->",{"name":974,"created_at":975,"published_at":15,"updated_at":976,"id":977,"uuid":978,"content":979,"slug":986,"full_slug":987,"sort_by_date":52,"position":988,"tag_list":989,"is_startpage":29,"parent_id":990,"meta_data":52,"group_id":991,"first_published_at":992,"release_id":52,"lang":58,"path":52,"alternates":993,"default_full_slug":994,"translated_slugs":995,"_stopResolving":67},"Article","2022-08-16T21:22:30.004Z","2026-03-12T10:47:19.141Z",176457684,"8247dae6-c25f-40a0-a55e-abc94cf94989",{"_uid":980,"icon":981,"name":974,"component":985},"407a665a-29cb-4d52-87ff-12de3e192c58",{"id":982,"alt":983,"name":23,"focus":23,"title":23,"filename":984,"copyright":23,"fieldtype":28,"is_external_url":29},5859474,"edit-img","https://a.storyblok.com/f/146026/x/fd72101ce9/edit.svg","category","article","fr/blog/category/article",0,[],176456151,"124984e3-bd16-480f-bdda-d9b6ec869fc7","2022-11-02T15:25:23.777Z",[],"blog/category/article",[996,997,998],{"path":994,"name":52,"lang":58,"published":52},{"path":994,"name":52,"lang":64,"published":52},{"path":994,"name":52,"lang":66,"published":52},[58],[1001],{"_uid":1002,"asset":1003,"shadow":29,"caption":23,"overlay":1005,"component":1006},"a317b971-6aa5-4792-a5ae-50914a0ee099",{"alt":23,"name":23,"focus":23,"title":23,"filename":1004,"copyright":23,"fieldtype":28,"is_external_url":29},"https://a.storyblok.com/f/146026/1190x670/10ba3245c4/business-intelligence.png",[],"image","2022-07-08 09:28",9,"Qu'est-ce que la Business Intelligence ? Ce guide explique son fonctionnement, ses outils phares et les étapes clés pour déployer une solution de BI.",[1011],{"_uid":1012,"items":1013,"heading":1051,"reverse":29,"component":1069,"sectionSettings":1070},"1c381d29-12a4-4604-bb28-141e78dbae8d",[1014,1024,1033,1042],{"_uid":1015,"title":1016,"component":1017,"description":1018},"41a41e07-a7f4-469e-8da1-9c04c197615d","Qu'est-ce que la business intelligence dans la gestion des dépenses ?","faqItem",{"type":42,"content":1019},[1020],{"type":45,"content":1021},[1022],{"text":1023,"type":49},"Spendesk centralise les données de dépenses (cartes, factures, notes de frais) pour fournir de la business intelligence exploitable. Spendesk génère des tableaux de bord en temps réel et des rapports automatisés qui identifient les tendances de dépenses, catégories coûteuses et anomalies, permettant aux équipes financières d'optimiser les budgets et réduire les coûts.",{"_uid":1025,"title":1026,"component":1017,"description":1027},"30c047a3-7516-433b-8b3b-5e39c104d086","Comment Spendesk facilite-t-il la création de rapports et de tableaux de bord financiers ?",{"type":42,"content":1028},[1029],{"type":45,"content":1030},[1031],{"text":1032,"type":49},"Spendesk automatise les rapports et propose des tableaux de bord en temps réel pour le suivi des dépenses par équipe, projet ou catégorie. Les rapports automatisés de Spendesk offrent des filtres personnalisés, exports CSV et exports comptables, et notifications programmées pour fournir des données exploitables sans traitement manuel.",{"_uid":1034,"title":1035,"component":1017,"description":1036},"07c0bba4-417f-4c2f-9233-559f14f1faa5","Comment intégrer Spendesk avec mon logiciel de comptabilité ou ERP ?",{"type":42,"content":1037},[1038],{"type":45,"content":1039},[1040],{"text":1041,"type":49},"Spendesk propose des intégrations natives et des exports comptables pour Xero, QuickBooks et Sage, ainsi que des exports CSV et API pour d'autres ERP. 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00:00",[],"Le code SWIFT (ou BIC) identifie une banque lors d'un virement international. Découvrez sa structure, sa différence avec l'IBAN et comment trouver le bon code.",[],[2939],{"cta":2940,"_uid":2941,"items":2942,"heading":2983,"reverse":29,"component":1069,"sectionSettings":3005},[],"befd26d7-efbc-4547-b962-adcc04f65826",[2943,2953,2963,2973],{"_uid":2944,"hide":29,"title":2945,"component":1017,"description":2946},"ada4ffc1-fd17-4b8a-bc9f-9db853ed2f01","Que se passe-t-il si le code SWIFT est incorrect ?",{"type":42,"content":2947},[2948],{"type":45,"attrs":2949,"content":2950},{"textAlign":52},[2951],{"text":2952,"type":49},"Le virement est rejeté. 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L'annuaire SWIFT permet de retrouver le BIC à partir du nom de la banque et du pays, pas à partir de l'IBAN seul.",{"_uid":2964,"hide":29,"title":2965,"component":1017,"description":2966},"82995bda-869b-4d44-aa54-e554ae2a6798","Faut-il un code SWIFT pour un virement SEPA ?",{"type":42,"content":2967},[2968],{"type":45,"attrs":2969,"content":2970},{"textAlign":52},[2971],{"text":2972,"type":49},"Non. Pour un virement en euros au sein des 36 pays de la zone SEPA, l'IBAN suffit. Le code BIC/SWIFT devient nécessaire pour les virements hors zone SEPA ou dans une devise autre que l'euro.",{"_uid":2974,"hide":29,"title":2975,"component":1017,"description":2976},"7a70cf01-14f7-4adc-9ffe-2b34b031d07a","Un code SWIFT et un code BIC, est-ce la même chose ?",{"type":42,"content":2977},[2978],{"type":45,"attrs":2979,"content":2980},{"textAlign":52},[2981],{"text":2982,"type":49},"Oui, les deux termes sont parfaitement interchangeables. Sur tout formulaire de virement, c'est toujours le même code à 8 ou 11 caractères à renseigner.",[2984],{"cta":2985,"_uid":2986,"title":2987,"eyebrow":2994,"subtitle":3000,"component":202,"textAlign":23,"eyebrowPill":29,"flexibleSection":3003,"sectionSettings":3004,"displaySeparator":29,"breakLineOnMobile":29,"subtitleLeftBorder":29,"customTitleFontSize":23},[],"5c7ee3aa-b512-4f5f-a8c7-d9581888b444",{"type":42,"content":2988},[2989],{"type":202,"attrs":2990,"content":2991},{"level":224,"textAlign":52},[2992],{"text":2993,"type":49},"Ce qu'on nous demande souvent sur le sujet",{"type":42,"content":2995},[2996],{"type":45,"attrs":2997,"content":2998},{"textAlign":52},[2999],{"text":1387,"type":49},{"type":42,"content":3001},[3002],{"type":45},[],[],[],"code-bic-swift","fr/blog/code-bic-swift",-600,[],"37a887be-888a-435a-9935-7b987d21c4bd","2026-06-12T16:16:48.141Z",[],"blog/code-bic-swift",[3015,3016,3017],{"path":3013,"name":52,"lang":58,"published":52},{"path":3013,"name":52,"lang":64,"published":52},{"path":3013,"name":52,"lang":66,"published":52},{"name":3019,"created_at":3020,"published_at":3021,"updated_at":3022,"id":3023,"uuid":3024,"content":3025,"slug":3145,"full_slug":3146,"sort_by_date":52,"position":3147,"tag_list":3148,"is_startpage":29,"parent_id":1080,"meta_data":52,"group_id":3149,"first_published_at":1082,"release_id":52,"lang":58,"path":52,"alternates":3150,"default_full_slug":3151,"translated_slugs":3152},"FP&A Manager : le nouveau métier-clé dans le secteur de la finance-comptabilité","2022-10-24T17:03:01.931Z","2026-09-29T08:47:49.655Z","2026-09-29T08:47:49.686Z",208803005,"8f12f989-d2df-4baf-a262-b92bae87a74a",{"_uid":3026,"title":3019,"topics":3027,"noIndex":29,"category":3044,"language":3053,"component":986,"heroMedia":3054,"publishedAt":3062,"readingTime":3063,"redirectUrl":23,"listingImage":3064,"metaDescription":3065,"componentsAfterTheArticle":3066},"882a4649-f1a9-4779-ba13-922471aa444f",[3028,3036],{"name":2695,"created_at":2696,"published_at":2697,"updated_at":2698,"id":2699,"uuid":2700,"content":3029,"slug":2703,"full_slug":2704,"sort_by_date":52,"position":2705,"tag_list":3030,"is_startpage":29,"parent_id":91,"meta_data":52,"group_id":2707,"first_published_at":2708,"release_id":52,"lang":58,"path":52,"alternates":3031,"default_full_slug":2710,"translated_slugs":3032,"_stopResolving":67},{"_uid":2702,"name":2695,"component":86},[],[],[3033,3034,3035],{"path":2710,"name":52,"lang":58,"published":52},{"path":2710,"name":52,"lang":64,"published":52},{"path":2710,"name":52,"lang":66,"published":52},{"name":70,"created_at":71,"published_at":72,"updated_at":73,"id":74,"uuid":75,"content":3037,"slug":87,"full_slug":88,"sort_by_date":52,"position":89,"tag_list":3038,"is_startpage":29,"parent_id":91,"meta_data":52,"group_id":92,"first_published_at":93,"release_id":52,"lang":58,"path":52,"alternates":3039,"default_full_slug":95,"translated_slugs":3040,"_stopResolving":67},{"_uid":85,"name":70,"component":86},[],[],[3041,3042,3043],{"path":95,"name":52,"lang":58,"published":52},{"path":95,"name":52,"lang":64,"published":52},{"path":95,"name":52,"lang":66,"published":52},{"name":974,"created_at":975,"published_at":15,"updated_at":976,"id":977,"uuid":978,"content":3045,"slug":986,"full_slug":987,"sort_by_date":52,"position":988,"tag_list":3047,"is_startpage":29,"parent_id":990,"meta_data":52,"group_id":991,"first_published_at":992,"release_id":52,"lang":58,"path":52,"alternates":3048,"default_full_slug":994,"translated_slugs":3049,"_stopResolving":67},{"_uid":980,"icon":3046,"name":974,"component":985},{"id":982,"alt":983,"name":23,"focus":23,"title":23,"filename":984,"copyright":23,"fieldtype":28,"is_external_url":29},[],[],[3050,3051,3052],{"path":994,"name":52,"lang":58,"published":52},{"path":994,"name":52,"lang":64,"published":52},{"path":994,"name":52,"lang":66,"published":52},[58],[3055],{"_uid":3056,"asset":3057,"shadow":29,"caption":23,"overlay":3061,"component":1006},"b3b1f77d-1814-4aa3-9cb4-a18ded844ce1",{"id":3058,"alt":23,"name":23,"focus":23,"title":23,"source":23,"filename":3059,"copyright":23,"fieldtype":28,"meta_data":3060,"is_external_url":29},83637285213433,"https://a.storyblok.com/f/146026/1020x680/2ded3605bf/rocket-green-fpanda-manager.jpg",{},[],"2025-08-22 00:00","6",[],"Rôle capital dans l’entreprise : le FP&A Manager jongle avec les chiffres et garantit la sécurité financière de l’entreprise. Un métier à suivre de prêt !",[3067],{"_uid":3068,"items":3069,"heading":3122,"reverse":29,"component":1069,"sectionSettings":3139},"391399ab-49e8-4eef-8010-a3c3ecf1ca66",[3070,3078,3086,3095,3104,3113],{"_uid":3071,"title":2544,"component":1017,"description":3072},"bfa84a56-b9d9-4c55-a4d3-cb143dd3a1b1",{"type":42,"content":3073},[3074],{"type":45,"content":3075},[3076],{"text":3077,"type":49},"La gestion des dépenses centralise et contrôle toutes les sorties d'argent d'une entreprise. Spendesk automatise ce processus en combinant cartes physiques et virtuelles, demandes de fonds, notes de frais et réconciliation automatique des justificatifs. La plateforme offre visibilité en temps réel, règles d'approbation personnalisées et export comptable en un clic pour simplifier la clôture financière.",{"_uid":3079,"title":2604,"component":1017,"description":3080},"b94a8c15-2426-47aa-baab-d225c4c09da0",{"type":42,"content":3081},[3082],{"type":45,"content":3083},[3084],{"text":3085,"type":49},"Spendesk fournit une plateforme de gestion des dépenses associée à des cartes physiques et virtuelles. Les employés demandent des fonds ou utilisent une carte Spendesk, capturent les justificatifs via l'application mobile et soumettent les notes de frais. Les équipes financières appliquent limites, workflow d'approbation et mappage TVA, puis exportent les opérations vers l'outil comptable en un clic.",{"_uid":3087,"title":3088,"component":1017,"description":3089},"df140d93-61a2-4879-873e-249bea7b9ada","Quels types de moyens de paiement Spendesk propose-t-il ?",{"type":42,"content":3090},[3091],{"type":45,"content":3092},[3093],{"text":3094,"type":49},"Spendesk propose des cartes physiques pour les achats en magasin, des cartes virtuelles à usage unique pour les achats en ligne et des flux de paiement pour fournisseurs via virements. Les administrateurs définissent limites, règles d'utilisation et autorisations en temps réel, réduisant les risques de fraude et facilitant le contrôle budgétaire.",{"_uid":3096,"title":3097,"component":1017,"description":3098},"4aabdba1-b93d-4048-9f4b-0a8100fa9c7f","Comment Spendesk s'intègre-t-il aux logiciels comptables ?",{"type":42,"content":3099},[3100],{"type":45,"content":3101},[3102],{"text":3103,"type":49},"Spendesk s'intègre directement aux principaux logiciels comptables pour synchroniser transactions, fournisseurs et justificatifs. Le mappage automatique des comptes et taux de TVA permet d'exporter les écritures en un clic, réduisant les erreurs manuelles et accélérant la clôture mensuelle. Les connexions prennent en charge les exports journaliers et la réconciliation automatisée.",{"_uid":3105,"title":3106,"component":1017,"description":3107},"38d7c62e-6e80-4f69-91f0-5a80ea6068f3","La plateforme est-elle conforme et sécurisée pour les services financiers ?",{"type":42,"content":3108},[3109],{"type":45,"content":3110},[3111],{"text":3112,"type":49},"Spendesk respecte le RGPD et applique le chiffrement des données en transit et au repos, avec contrôle d'accès basé sur les rôles et journalisation des actions. 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