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revêt une importance capitale.",{"type":57,"content":206},[207,209,214],{"text":208,"type":61},"A première vue, tout cela peut sembler complexe, chronophage et technique. ",{"text":210,"type":61,"marks":211},"Pour rendre l’ensemble digeste et exploitable, la Business Intelligence entre en jeu",[212],{"type":213},"bold",{"text":215,"type":61},". Connaissez-vous ce terme et ces enjeux ? Quels outils incontournables lui sont associés ?",{"type":57,"content":217},[218],{"text":219,"type":61},"Coup de projecteur sur un processus technologique en croissance continue, qui pourrait bien révolutionner votre prise de décisions, et faire décoller la productivité de vos différents services.",{"type":221,"attrs":222},"blok",{"id":223,"body":224},"768acf33-8e20-4a40-9123-bc8f3ea23526",[225],{"_uid":226,"html":227,"component":228},"i-26d4b338-8766-4260-bfe0-cde69d765ade","\u003C!--HubSpot Call-to-Action Code -->\u003Cspan class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-bf25993d-2e40-4bd4-91c6-dce0d789585f\">\u003Cspan class=\"hs-cta-node hs-cta-bf25993d-2e40-4bd4-91c6-dce0d789585f\" id=\"hs-cta-bf25993d-2e40-4bd4-91c6-dce0d789585f\">\u003C!--[if lte IE 8]>\u003Cdiv id=\"hs-cta-ie-element\">\u003C/div>\u003C![endif]-->\u003Ca href=\"https://cta-redirect.hubspot.com/cta/redirect/2694209/bf25993d-2e40-4bd4-91c6-dce0d789585f\" target=\"_blank\" rel=\"noopener\">\u003Cimg class=\"hs-cta-img\" id=\"hs-cta-img-bf25993d-2e40-4bd4-91c6-dce0d789585f\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/2694209/bf25993d-2e40-4bd4-91c6-dce0d789585f.png\"  alt=\"New call-to-action\"/>\u003C/a>\u003C/span>\u003Cscript charset=\"utf-8\" src=\"https://js.hscta.net/cta/current.js\">\u003C/script>\u003Cscript type=\"text/javascript\"> hbspt.cta.load(2694209, 'bf25993d-2e40-4bd4-91c6-dce0d789585f', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); \u003C/script>\u003C/span>\u003C!-- end HubSpot Call-to-Action Code -->","embed",{"type":230,"attrs":231,"content":233},"heading",{"level":232},2,[234],{"text":235,"type":61},"La Business Intelligence, c’est quoi ?",{"type":57,"content":237},[238,240,244],{"text":239,"type":61},"Pour partir du bon pied et démêler les premiers nœuds, posons les bases avec une définition de la Business Intelligence (",{"text":241,"type":61,"marks":242},"BI",[243],{"type":202},{"text":245,"type":61},").",{"type":57,"content":247},[248],{"text":249,"type":61},"Le terme Business Intelligence - informatique décisionnelle, en français - désigne le processus technologique et les méthodes d’analyse des données qui visent à aider une entreprise à améliorer sa prise de décisions stratégiques, afin d’optimiser ses performances et son efficacité.",{"type":57,"content":251},[252,256,258,262],{"text":253,"type":61,"marks":254},"La BI englobe une grande variété d’outils et d’applications, capables de trier et d’analyser les volumes de données internes ou externes",[255],{"type":213},{"text":257,"type":61}," qui transitent au sein de tous les services de votre entreprise (",{"text":259,"type":61,"marks":260},"finance, comptabilité, marketing, logistique, commercial, ressources humaines, etc",[261],{"type":202},{"text":245,"type":61},{"type":57,"content":264},[265],{"text":266,"type":61},"Pour rendre toutes ces données lisibles et faciliter leur pilotage à des fins décisionnelles, un système de Business Intelligence s’appuie sur un processus en 4 phases :",{"type":268,"content":269},"bullet_list",[270,281,291,301],{"type":271,"content":272},"list_item",[273],{"type":57,"content":274},[275,279],{"text":276,"type":61,"marks":277},"Collecte des données",[278],{"type":213},{"text":280,"type":61}," sur l’activité de l’entreprise, provenant de plusieurs sources comme les logiciels CRM, des données Excel, des analyses marketing, des tableaux de bord commerciaux, les données de votre service clients etc.",{"type":271,"content":282},[283],{"type":57,"content":284},[285,289],{"text":286,"type":61,"marks":287},"Stockage des données",[288],{"type":213},{"text":290,"type":61}," dans un serveur informatique centralisé, appelé Data warehouse (entrepôt de données).",{"type":271,"content":292},[293],{"type":57,"content":294},[295,299],{"text":296,"type":61,"marks":297},"Analyse des informations de l’entreprise",[298],{"type":213},{"text":300,"type":61},". Les données sont modélisées en vue de leur exploitation.",{"type":271,"content":302},[303],{"type":57,"content":304},[305,309],{"text":306,"type":61,"marks":307},"Restitution des données à l’utilisateur",[308],{"type":213},{"text":310,"type":61},". Les données sont délivrées de façon visuelle et compréhensible aux différents services de votre entreprise, pour les aider à prendre des décisions éclairées. Elles peuvent prendre différentes formes : rapports, graphiques, synthèses, diagrammes, infographies, tableaux de bord etc. On parle alors de visualisation des données, ou de data visualisation.",{"type":57,"content":312},[313],{"text":314,"type":61},"Théorisée à la fin des années 1950, la Business Intelligence prend de plus en d’ampleur au cours des dernières années, dans un monde dominé par la data.",{"type":57,"content":316},[317,324],{"text":318,"type":61,"marks":319},"D’après cette étude",[320],{"type":321,"attrs":322},"link",{"href":323,"uuid":63,"anchor":63,"target":63,"linktype":34},"https://financesonline.com/20-essential-business-intelligence-statistics-analysis-of-trends-data-and-market-share/",{"text":325,"type":61},", le marché mondial de l’informatique décisionnelle, estimé à 23,1 millions de dollars en 2020, devrait passer à 33,3 millions de dollars d’ici à 2027.",{"type":57,"content":327},[328,330,336],{"text":329,"type":61},"Aujourd’hui, difficile pour les entreprises de s’en passer. En 2020, ",{"text":331,"type":61,"marks":332},"54% d’entre-elles",[333],{"type":321,"attrs":334},{"href":335,"uuid":63,"anchor":63,"target":63,"linktype":34},"https://techjury.net/blog/business-intelligence-statistics/#gref",{"text":337,"type":61}," ont indiqué que la Business Intelligence basée dans le cloud s’était révélée vitale pour leurs initiatives actuelles et futures.",{"type":57,"content":339},[340],{"text":341,"type":61},"Comme vous allez le constater dans la partie suivante, une entreprise peut en retirer plusieurs bénéfices majeurs.",{"type":230,"attrs":343,"content":344},{"level":232},[345],{"text":346,"type":61},"Pourquoi les outils d’informatique décisionnelle sont-ils importants ?",{"type":57,"content":348},[349],{"text":350,"type":61},"La Business Intelligence peut s’appliquer à un large spectre d’entreprises, des grands groupes aux PME : pourvu que le volume de données à traiter et à analyser soit suffisant, finalement.",{"type":57,"content":352},[353],{"text":354,"type":61},"Pour votre activité, il existe plusieurs avantages à se servir d’outils d’informatique décisionnelle :",{"type":268,"content":356},[357,367,392,402,412,422,432,441],{"type":271,"content":358},[359],{"type":57,"content":360},[361,365],{"text":362,"type":61,"marks":363},"Les sources de données sont analysées ensemble",[364],{"type":213},{"text":366,"type":61}," (et non séparément) et tout est regroupé au sein de tableaux de bord modifiables en temps réel, grâce à des KPIs (Key Performance Indicators) pertinents. Pour les dirigeants et managers, la prise de décision devient plus simple et rapide.",{"type":271,"content":368},[369],{"type":57,"content":370},[371,375,377,390],{"text":372,"type":61,"marks":373},"Vous optimisez vos processus internes",[374],{"type":213},{"text":376,"type":61},", ",{"text":378,"type":61,"marks":379},"contrôlez vos dépenses",[380],{"type":321,"attrs":381},{"href":382,"uuid":383,"anchor":63,"target":63,"linktype":384,"story":385},"gestion-des-depenses","3686ebd3-04da-49ac-bf06-506a10946079","story",{"name":386,"id":387,"uuid":383,"slug":382,"url":388,"full_slug":389,"_stopResolving":78},"Le guide complet pour une meilleure gestion des dépenses en entreprise",208729715,"blog/gestion-des-depenses","fr/blog/gestion-des-depenses",{"text":391,"type":61}," et améliorez la productivité.",{"type":271,"content":393},[394],{"type":57,"content":395},[396,400],{"text":397,"type":61,"marks":398},"Vous pouvez découvrir de nouvelles pistes de croissance",[399],{"type":213},{"text":401,"type":61},", rectifier et améliorer certains processus lorsque des problèmes surgissent.",{"type":271,"content":403},[404],{"type":57,"content":405},[406,410],{"text":407,"type":61,"marks":408},"Vous renforcez la collaboration",[409],{"type":213},{"text":411,"type":61}," au sein des différents services de votre entreprise : chaque corps de métier a accès à de la data grâce à des rapports personnalisés, qu’il peut mettre en perspective.",{"type":271,"content":413},[414],{"type":57,"content":415},[416,420],{"text":417,"type":61,"marks":418},"Vous êtes en mesure de mieux comprendre les comportements de vos clients",[419],{"type":213},{"text":421,"type":61}," et leurs habitudes d’achat. Grâce à cela, vous pouvez améliorer le processus de fidélisation, tout en proposant un service encore plus personnalisé.",{"type":271,"content":423},[424],{"type":57,"content":425},[426,430],{"text":427,"type":61,"marks":428},"Vous profitez d’un avantage concurrentiel",[429],{"type":213},{"text":431,"type":61},".",{"type":271,"content":433},[434],{"type":57,"content":435},[436,440],{"text":437,"type":61,"marks":438},"Vous êtes en mesure d’anticiper et de prévoir les tendances",[439],{"type":213},{"text":431,"type":61},{"type":271,"content":442},[443],{"type":57,"content":444},[445,449],{"text":446,"type":61,"marks":447},"Le gain de temps est non négligeable",[448],{"type":213},{"text":431,"type":61},{"type":57,"content":451},[452],{"text":453,"type":61},"Comme vous avez pu le déceler, l’ensemble des services de votre entreprise sont potentiellement des utilisateurs en puissance de la Business Intelligence.",{"type":57,"content":455},[456],{"text":457,"type":61},"Mais pour avoir accès à toutes ces données, il faut d’abord choisir un logiciel de BI adapté, ce qui n’est pas une mince affaire.",{"type":230,"attrs":459,"content":460},{"level":232},[461],{"text":462,"type":61},"7 critères pour choisir un outil de BI",{"type":57,"content":464},[465],{"text":466,"type":61},"Sur le marché, il existe des dizaines et des dizaines de solutions BI, qui paraissent toutes plus alléchantes les unes que les autres.",{"type":57,"content":468},[469,471,483],{"text":470,"type":61},"La plupart d’entre-elles proposent des fonctionnalités de base (analyse des données en fonction de ",{"text":472,"type":61,"marks":473},"KPIs",[474],{"type":321,"attrs":475},{"href":476,"uuid":477,"anchor":63,"target":63,"linktype":384,"story":478},"tableau-bord-financier-performant","62c72299-3c83-4e51-86e8-42d0eee33622",{"name":479,"id":480,"uuid":477,"slug":476,"url":481,"full_slug":482,"_stopResolving":78},"5 questions essentielles pour construire un tableau de bord financier (super) performant",208800996,"blog/tableau-bord-financier-performant","fr/blog/tableau-bord-financier-performant",{"text":484,"type":61},", consultation des données sous la forme de tableaux de bord personnalisés), et d’autres plus spécifiques propres à chacune d’entre-elles (planification, intégration à d’autres outils, analyse prédictive, alertes etc.).",{"type":57,"content":486},[487],{"text":488,"type":61},"Il n’est pas facile de se repérer dans cette jungle, comme il est simple de s’y perdre.",{"type":57,"content":490},[491],{"text":492,"type":61},"Pour y voir plus clair, et trouver l’outil informatique adapté à vos besoins, découvrez 7 critères à prendre en compte pour trouver la solution adéquate.",{"type":230,"attrs":494,"content":496},{"level":495},3,[497],{"text":498,"type":61},"L’analyse de vos besoins",{"type":57,"content":500},[501],{"text":502,"type":61},"Pour commencer, vous devez faire le point sur vos attentes et besoins réels. Réfléchissez aux attendus et à vos objectifs finaux. Pendant cette phase de réflexion, posez-vous les questions suivantes :",{"type":268,"content":504},[505,511,517,523,529,535,541],{"type":271,"content":506},[507],{"type":57,"content":508},[509],{"text":510,"type":61},"Pourquoi désirez-vous vous servir d’un outil de BI ?",{"type":271,"content":512},[513],{"type":57,"content":514},[515],{"text":516,"type":61},"Quels résultats souhaitez-vous atteindre ?",{"type":271,"content":518},[519],{"type":57,"content":520},[521],{"text":522,"type":61},"Quels indicateurs de performance clés souhaitez-vous contrôler ?",{"type":271,"content":524},[525],{"type":57,"content":526},[527],{"text":528,"type":61},"L’accès aux données au sein des différents services de votre entreprise est-il simple ou complexe ?",{"type":271,"content":530},[531],{"type":57,"content":532},[533],{"text":534,"type":61},"Quel est le degré de connaissances de vos employés : sont-ils aguerris ou non-techniciens ?",{"type":271,"content":536},[537],{"type":57,"content":538},[539],{"text":540,"type":61},"Comment souhaitez-vous stocker vos données ?",{"type":271,"content":542},[543],{"type":57,"content":544},[545],{"text":546,"type":61},"De quelles fonctionnalités avez-vous besoin (tableaux de bord intégrés, visualisation des données, rapports, alertes email etc.).",{"type":230,"attrs":548,"content":549},{"level":495},[550],{"text":551,"type":61},"Le volume de données à traiter",{"type":57,"content":553},[554,556,560],{"text":555,"type":61},"Les données constituent le centre névralgique de toute stratégie de Business Intelligence. ",{"text":557,"type":61,"marks":558},"Un bon outil devra être en mesure de les traiter de façon simple et rapide, quel que soit leur volume",[559],{"type":213},{"text":431,"type":61},{"type":57,"content":562},[563],{"text":564,"type":61},"De votre côté, il est donc important d’avoir une idée du volume à traiter, en amont. Certains logiciels Business Intelligence imposent des limitations de données, soyez attentifs là-dessus.",{"type":230,"attrs":566,"content":567},{"level":495},[568],{"text":569,"type":61},"La facilité d’usage",{"type":57,"content":571},[572],{"text":573,"type":61},"Parmi les critères essentiels à garder à l’esprit au moment de choisir un outil de BI, on retrouve ensuite la simplicité d’utilisation.",{"type":57,"content":575},[576,578,582],{"text":577,"type":61},"Les personnes amenées à s’en servir ne seront sûrement pas toutes chevronnées. Facilitez leur la vie en optant pour ",{"text":579,"type":61,"marks":580},"un logiciel intuitif et ergonomique",[581],{"type":213},{"text":583,"type":61},", qui puisse être pris en main rapidement, même sans connaissances techniques.",{"type":57,"content":585},[586,588,600],{"text":587,"type":61},"N’importe quel utilisateur doit pouvoir être en mesure de personnaliser tout seul ",{"text":589,"type":61,"marks":590},"ses propres tableaux de bord",[591],{"type":321,"attrs":592},{"href":593,"uuid":594,"anchor":63,"target":63,"linktype":384,"story":595},"exemples-indicateurs-financier","cdfeebe1-ba8d-49b0-bcb3-d933a483e3ff",{"name":596,"id":597,"uuid":594,"slug":593,"url":598,"full_slug":599,"_stopResolving":78},"Nos exemples d’indicateurs de reporting financier en startup",208729751,"blog/exemples-indicateurs-financier","fr/blog/exemples-indicateurs-financier",{"text":601,"type":61},", avec plusieurs choix graphiques. La navigation doit également être claire et aisée.",{"type":57,"content":603},[604],{"type":605,"attrs":606},"image",{"id":63,"alt":607,"src":608,"title":63,"source":63,"copyright":63,"meta_data":609},"tableaux-bord-business-intelligence","https://get.spendesk.com/hubfs/tableaux-bord-business-intelligence.jpg",{},{"type":230,"attrs":611,"content":612},{"level":495},[613],{"text":614,"type":61},"La flexibilité et l’évolutivité de votre outil de Business Intelligence",{"type":57,"content":616},[617],{"text":618,"type":61},"Un outil d’informatique décisionnelle doit aussi se montrer flexible et évolutif, c’est-à-dire qu’il doit pouvoir répondre aux besoins actuels et futurs de votre entreprise.",{"type":57,"content":620},[621],{"text":622,"type":61},"Avant de penser à demain, regardez d’abord qu’il concentre les atouts suivants :",{"type":268,"content":624},[625,635,645],{"type":271,"content":626},[627],{"type":57,"content":628},[629,633],{"text":630,"type":61,"marks":631},"Connectivité à vos logiciels existants",[632],{"type":213},{"text":634,"type":61}," (ex : votre CRM ou des services cloud).",{"type":271,"content":636},[637],{"type":57,"content":638},[639,643],{"text":640,"type":61,"marks":641},"Aspect collaboratif",[642],{"type":213},{"text":644,"type":61}," : les fonctionnalités-clés de l’outil doivent pouvoir être utilisées par plusieurs personnes à la fois.",{"type":271,"content":646},[647],{"type":57,"content":648},[649,653],{"text":650,"type":61,"marks":651},"Le responsive",[652],{"type":213},{"text":654,"type":61}," : pouvoir consulter vos tableaux de bord sur n’importe quel appareil (ordinateur, tablette, smartphone) est un plus non négligeable, soit en passant par le navigateur de votre choix, soit par une application dédiée.",{"type":57,"content":656},[657],{"text":658,"type":61},"A ce propos, l’accessibilité et la portabilité sont également des critères à ne pas négliger. Une solution de Business Intelligence de type SaaS (Software as a Service), accessible à l’aide d’une simple connexion internet et d’un navigateur, sera déterminante si vous désirez rendre son accès aisé n’importe où et n’importe quand, à n’importe qui.",{"type":230,"attrs":660,"content":661},{"level":495},[662],{"text":663,"type":61},"L’assistance utilisateur",{"type":57,"content":665},[666,668,672],{"text":667,"type":61},"Lorsque l’on découvre un nouvel outil, il y a bien souvent une courbe d’apprentissage logique à intégrer. Si vous êtes bloqué, à un moment donné, pour déployer telle ou telle action, ",{"text":669,"type":61,"marks":670},"il est agréable de compter sur une assistance utilisateur efficace et réactive",[671],{"type":213},{"text":673,"type":61},", par email et/ou par téléphone.",{"type":230,"attrs":675,"content":676},{"level":495},[677],{"text":678,"type":61},"La sécurité",{"type":57,"content":680},[681],{"text":682,"type":61},"La sécurité des données est bien sûr un critère à prendre très au sérieux. Tout d’abord, l’outil que vous choisirez devra se conformer aux réglementations et lois en vigueur.",{"type":57,"content":684},[685,687,693],{"text":686,"type":61},"Si votre entreprise a des clients en Europe, votre outil de Business Intelligence devra par exemple être conforme au Règlement Général sur la Protection des Données (",{"text":688,"type":61,"marks":689},"RGPD",[690],{"type":321,"attrs":691},{"href":692,"uuid":63,"anchor":63,"target":63,"linktype":34},"https://www.cnil.fr/fr/rgpd-de-quoi-parle-t-on",{"text":245,"type":61},{"type":57,"content":695},[696],{"text":697,"type":61},"Pour ce qui est de l’utilisateur final, une fonctionnalité pour pouvoir créer des permissions d’usage en fonction du rôle de l’utilisateur sera appréciable. Cela vous permettra de définir précisément qui peut faire quoi (créer, modifier, administrer, exporter etc.).",{"type":230,"attrs":699,"content":700},{"level":495},[701],{"text":702,"type":61},"Le prix",{"type":57,"content":704},[705],{"text":706,"type":61},"Enfin, vous connaissez le célèbre poncif : “l’argent, c’est le nerf de la guerre”. Le prix de la solution constituera aussi un critère de choix fondamental.",{"type":57,"content":708},[709],{"text":710,"type":61},"A ce propos, pensez à définir un budget, une fois que vous aurez couché sur papier vos différents besoins.",{"type":57,"content":712},[713,715,719],{"text":714,"type":61},"Un bon conseil : ",{"text":716,"type":61,"marks":717},"ne vous jetez pas forcément sur la solution la moins chère",[718],{"type":213},{"text":720,"type":61},". Ce n’est pas toujours un bon calcul, car elle pourra vous imposer des limitations.",{"type":57,"content":722},[723],{"text":724,"type":61},"Pensez à bien vérifier la présence d’éventuels frais cachés, en parcourant les Conditions générales de vente, la FAQ, ou bien en contactant le service-clients.",{"type":57,"content":726},[727],{"text":728,"type":61},"Vous constaterez que la majorité des outils proposent une tarification par utilisateur et par mois, avec des fourchettes allant d’une dizaine d’euros à près de 200€/mois.",{"type":57,"content":730},[731,733,737],{"text":732,"type":61},"Si vous hésitez à vous lancer, ",{"text":734,"type":61,"marks":735},"profitez des périodes d’essai proposées par certains outils",[736],{"type":213},{"text":738,"type":61},". Si vous vous demandez lesquels sont incontournables sur le marché, direction la partie suivante pour être guidé.",{"type":57,"content":740},[741],{"type":605,"attrs":742},{"id":63,"alt":743,"src":744,"title":63,"source":63,"copyright":63,"meta_data":745},"choix-solution-business-intelligence","https://get.spendesk.com/hubfs/choix-solution-business-intelligence.jpg",{},{"type":230,"attrs":747,"content":748},{"level":232},[749],{"text":750,"type":61},"Notre liste d’outils d’informatique décisionnelle à considérer",{"type":57,"content":752},[753],{"text":754,"type":61},"Si les solutions de Business Intelligence sont légion, il existe tout de même plusieurs mastodontes célèbres dans ce secteur, devenus incontournables.",{"type":57,"content":756},[757,759,765],{"text":758,"type":61},"Le cabinet de recherche indépendant Gartner en reconnaît trois comme “leaders” dans ",{"text":760,"type":61,"marks":761},"son rapport Gartner Magic Quadrant 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